Revolutionizing Digital Comedy w/ Alessandra Catanese (Smosh's CEO)
In this episode of The Influence Factor, Alessandro Bogliari chats with Alessandra Catanese, CEO of Smosh, to discuss the brand’s evolution from a single website to a major force in the creator economy. She shares Smosh’s mission to create comedy rooted in friendship, reflects on milestone achievem…
AI Is Changing Influencers Forever — Alessandro Bogliari Explains How
About Alessandro Bogliari and Influencer Marketing Factory:
Website: https://get.theinfluencermarketingfactory.com/
Social: https://www.linkedin.com/in/alessandrobogliari/
Website: https://penji.co/pricing/
Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
Subscrib…
How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)
In this episode of The Influence Factor, Alessandro Bogliari chats with Sarah Grosz, Head of Influencer Strategy at Allbirds, to explore the world of affiliate marketing and creator communities.
Sarah shares her approach to building scalable influencer strategies, offers key do’s and don’ts for b…
Costco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin Ross
In this episode of The Influence Factor, Alessandro Bogliari chats with Robin Ross, AVP of Corporate Marketing at Costco, shares insights into the company's marketing journey, the evolution of social media strategies, and the importance of community engagement.
He discusses his mission to amplify…
How SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa Zlotnick
In this episode of The Influence Factor, Alessandro Bogliari speaks with Lisa Zlotnick, Head of Brand PR, US Marketing at Shein, about her experience in brand transformation and the growing importance of creator partnerships.
She shares why brands need to move beyond transactional relationships wi…
Why Brands Are Shifting to Community & IRL Experiences w/ Kirby Kennedy (Sargento)
In this episode of The Influence Factor, Alessandro Bogliari speaks with Kirby Kennedy, Social Media Manager - Strategy & Influencer Management at Sargento, about influencer marketing, co-creation, authentic brand relationships, and the evolving role of influencers as brand ambassadors.
The conver…
Why Creator Marketing Continues to Win
🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Alessandro Bogliari, CEO of The Influencer Marketing Factory, to discuss his journey from Milan to building a global influencer marketing agency in New York.
Alessandro shares insights into the evolution of influencer…
How Tripadvisor Is Turning Creators Into a Travel Search Engine w/ Kristin Tormey
In this episode of The Influence Factor, Alessandro Bogliari chats with Kristin Tormey, Global Head of Paid & Owned Media at Tripadvisor, to explore how travel brands are navigating the creator economy, the evolving role of SEO, and the rise of personalized marketing.
Kristin shares practical insi…
Fiverr’s Shift to Performance-Based Marketing w/ Omer Dahan
In this episode of The Influence Factor, Alessandro Bogliari chats with Omer Dahan, Head of Affiliates, Partnerships, and Influencers at Fiverr, to discuss the evolution of the creator economy, the changing landscape of influencer marketing, and the growing shift toward performance-driven partnersh…
Why Brands Need to Humanize Marketing in the Age of AI w/ Jose “Pepe” Gorbea (Hyperquake)
In this episode of The Influence Factor, Alessandro Bogliari chats with Jose “Pepe” Gorbea, VP of International Growth at Hyperquake, to discuss humanizing brands in the era of AI.
Pepe explores the power of co-creation, building trust through influencer partnerships, and how storytelling, purpose…
팟캐스트 검색 엔진
당사 웹사이트를 사용하여3,821,009팟캐스트 및195,286,681에피소드를 사람, 장소 또는 주제별로 검색할 수 있습니다.
If I have seen further than others, it is by listening to podcasts and standing upon the shoulders of
giants.
‐ Isaac "Llamacorn" Newton
