이 팟캐스트 소개 🔗
The GTM Reset is a B2B revenue strategy podcast for CEOs and commercial leaders who know the standard go-to-market model is no longer fit for purpose.
Episodes are the audio edition of the salesXchange live show exploring how B2B firms can replace fragmented GTM activity with a structured commercial operating system.
If pipeline feels inconsistent, Martech keeps expanding, sales capacity is under pressure, and ARR per employee is going the wrong way, the issue is not more activity. The issue is the operating model.
Hosted by Nigel Maine, founder of salesXchange, this podcast explores how SaaS and B2B companies replace fragmented go-to-market activity with a visible, structured commercial operating system.
Episodes cover:
- Market visibility across the total addressable market
- Weekly broadcasting for trust and authority
- Anonymous buyer behaviour in B2B
- Meeting-readiness systems and AI-assisted preparation
- Revenue infrastructure, telemetry and commercial control
- The retraining of sales, marketing and customer success teams
Many episodes are audio editions of the live show. Where visuals or illustrations are referenced, links are included in the episode description so listeners can watch the full version and access the supporting resources.
This is not another demand generation podcast. It is a practical challenge to broken B2B GTM and a guide to what replaces it.
진행자:
업데이트 빈도:
weekly
평균 오디오 길이:
61 minutes
게스트 인터뷰
스폰서 있음
영어
영국
에피소드 56 개
2019년 5월 3일부터
episodic
최신 에피소드 🔗
Nigel Maine, founder of salesXchange, breaks down why two decades of martech promises — marketing automation, ABM, dark social, and now AI-powered scrape-and-spam — have never solved the real problem: visibility. Drawing on Gartner and Forrester data showing that most of the B2B buying journey happ…
이전 에피소드 🔗
In this episode, Nigel Maine explains why the B2B marketing playbook of the last thirty years has failed to move the needle on business failure rates, and unpacks the closed-loop system salesXchange has built instead. That system centres on a chatbot trained on 11.2 million of Nigel's own word…
This episode of the GTM Reset covers the infrastructure behind the sX Operating System — from an anonymous chatbot trained on a multi-million-word knowledge base, to a closed-loop content system a CEO can direct by speaking to Claude, to the pipeline that turns an anonymous website visitor into a b…
Episode 12 is the proof-of-concept episode. Nigel Maine walks through the live RAG installation built on 1.67 million words of salesXchange IP — 708 documents, 4,590 retrieval chunks, 768-dimension embeddings running on Vertex AI Vector Search in Google Cloud's European region. The knowledge b…
Most B2B businesses are spending half a million pounds or more a year on a go-to-market model that doesn't work. Not because the people running it aren't capable, but because the model itself is broken. Tools that don't talk to each other. Teams whose job is to operate those tools. O…
Most B2B companies are invisible to 95% of their total addressable market. Not because their product is weak — but because they have been handed a consumer-grade marketing playbook and told to get on with it. Same software, same tactics, same results. That ends here.In Episode 10 of the GTM Reset, …
Most B2B companies think they have a pipeline problem. They don't. They have a visibility problem. For nearly twenty years the B2B sales model has been built on the same idea, capture the lead, score the lead, chase the lead, and every CEO already knows it stopped working a long time ago, if i…
ARR per FTE is the only B2B SaaS metric that exposes whether your go-to-market system is actually working. Annual recurring revenue is annual, but every prospecting, marketing and BDR activity in your business is measured daily, weekly or monthly. The two have never matched, and that mismatch is wh…
B2B campaign thinking is structurally broken and the data finally proves it. After 70 years of quarterly pushes, demand gen sprints, and ABM cycles, every B2B is running the same playbook and getting the same modest result. This episode shows you why continuous infrastructure outperforms campaign-l…
Gated content is sold as a “lead engine,” but enterprise buyers experience it as a trap. The moment someone is curious enough to learn, we hit them with a form, a workflow, and the implied threat of follow-up. We unpack why that single move slows enterprise sales and SME sales at the worst possible…
면책 조항: 이 페이지에 포함된 팟캐스트와 작품은 Nigel Maine에서 가져온 것입니다. 이 팟캐스트는 소유자의 재산이며 Listen Notes, Inc.와 제휴하거나 보증하지 않습니다.
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