이 팟캐스트 소개 🔗
AI is changing how customers discover, evaluate, and choose brands. Marketing leaders need a new playbook.
Hosted by Dave Lehman, President and COO of Birdeye, The Agentic CMO features conversations with CMOs, growth executives, and industry leaders navigating the shift to AI-driven marketing and AI search.
Each episode explores how modern marketing teams are using AI to improve customer experience, increase visibility, strengthen brand trust, personalize engagement, and drive revenue growth.
Topics include:
- AI search and discoverability
- Marketing automation
- Multi-location and franchise growth
- CMO and CRO alignment
- AI-powered personalization
Whether you lead marketing for a startup, franchise, or enterprise brand, The Agentic CMO delivers practical insights on building growth in an AI-first world.
진행자:
업데이트 빈도:
weekly
평균 오디오 길이:
23 minutes
게스트 인터뷰
영어
미국
에피소드 35 개
2021년 3월 9일부터
episodic
최신 에피소드 🔗
How do brands earn consumer trust when AI is changing the way people discover businesses?Doug Zarkin, CMO and author of Moving Your Brand Out of the Friend Zone, joins Dave to discuss why reputation, customer feedback, and brand experience matter more than ever. They explore how AI is influencing c…
이전 에피소드 🔗
AI is changing the way customers discover brands and make purchasing decisions.
Amanda Cole, CMO at Bloomreach, joins Dave Lehman to discuss how AI agents are reshaping customer discovery, why reviews and external brand perception matter more than ever, and how marketers can prepare their websites…
How can marketing leaders turn AI experimentation into real business results? Gaurav Verma, CMO at Kenerika, joins Dave Lehman to discuss building effective AI workflows, training agents, verifying outputs, and helping teams adopt AI without sacrificing quality or human judgment. They also explore …
AI agents are starting to do more than answer questions. They're taking action.
In our first Agentic Brief, Dave Lehman and Justin Meredith explore how new AI agents are changing the way marketers work, from managing calendars and email to researching options, completing tasks, and connecting …
Kelly Hopping, CMO at 6sense, joins Dave to explore how AI is forcing B2B marketers to rethink the way they approach growth. From the limitations of pipeline-focused measurement to the rise of AI-driven buying journeys, Kelly shares why marketers need to rethink where they invest, what they automat…
Guest: David Magrini, Founder & CEO, Volute Group
David Magrini joins Dave to explore what it really takes to turn AI into business value. Drawing on nearly 30 years of experience across healthcare, financial services, data, technology, and multi-location marketing, David shares why organizatio…
Caitlin Bigelow, CMO of Blazell, joins Dave this week to explore how marketing is changing as customer discovery becomes increasingly decentralized.
From Google and websites to YouTube, LinkedIn, Reddit, reviews, and AI platforms, customers are gathering information from more places than ever. Cait…
Birdeye View is one week away.
In this special episode of The Agentic CMO, Dave Lehman is joined by Eleni Edon, Director of Product & Customer Marketing, and Justin Meredith, Digital Marketing Manager, to break down everything on the agenda for Birdeye View 2026. They preview sessions with lead…
The traditional marketing funnel is changing.
As customers move between Google, ChatGPT, social platforms, websites, and other AI-powered experiences, marketers can no longer think about discovery and demand as a simple linear journey.
In this episode of The Agentic CMO, Carole Lawson, Co-Founder &…
AI is changing how customers discover brands and how marketing teams work, but successful transformation takes more than adopting new tools.
In this episode of The Agentic CMO, Dave Steer, CMO at Webflow, shares his approach to building teams that work with AI rather than simply around it. He expla…
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