The Agent-First CEO

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Recruiting, retention, and profitability aren't three separate problems. They're interconnected, and agent productivity is the solution.
The Agent-First CEO is the weekly show for real estate team leaders and brokerage owners who put agent productivity at the center of the business. Get productivity right through training, mentoring, and culture, and the rest starts to move: recruiting gets easier, agents stay longer, and profit stops depending on your next personal deal.
Host Ethan Beute talks with working team leaders, broker-owners, and leadership experts from every brand and model to break down the structures and systems behind their businesses: how they recruit right-fit agents, train and mentor them to higher production, build a culture agents won't leave, and keep it all profitable.
Whether you lead three agents or three offices, you'll leave each episode with something to use this week. Follow the show and start solving for productivity. Presented by Buffini.