이 팟캐스트 소개 🔗
Learn from the experts on the latest developments, trends, and challenges across the Convergent TV Space!Subscribe to our weekly State of the Screens Newsletter here: https://stateofthescreens.com
업데이트 빈도:
biweekly
평균 오디오 길이:
29 minutes
영어
미국
에피소드 51 개
2020년 9월 8일부터
episodic
최신 에피소드 🔗
Laura Martin, Senior Entertainment & Internet Analyst at Needham & Company, joins Michael Beach to discuss the latest bull and bear cases in the TV sector and how networks are balancing profitability with the shift towards streaming.
Want the latest insights from around the video adver…
이전 에피소드 🔗
Bob Gruters, Chief Revenue Officer of Loop Media, joins Michael Beach to discuss the massive upside of streaming and impact of contextual relevancy for retailers, their customers, and their advertising partners.
Want the latest insights from around the video advertising industry? Subscribe to o…
Field Garthwaite, Co-Founder, and CEO of IRIS.TV, joins Michael Beach to discuss the power of contextual targeting, and how publishers with high value inventory can use video-level data to improve performance and justify higher CPMs.
Want the latest insights from around the video advertising in…
Dallas Lawrence, Chief Strategy Officer of Telly, joins Michael Beach to discuss an innovative new offering in the free, ad-supported TV (FAST) space and the optimal value exchange between media companies, device manufacturers, and consumers.
Want the latest insights from around the video adver…
In this unique episode, Michael Beach is joined by the anonymous industry insider known as Entertainment Strategy Guy (ESG) to discuss how algorithms dictate streaming viewership, the evolution of streaming economics, and what content spend may look like going forward.
Want the latest insights…
Jon Watts, Managing Director of CIMM joins Michael Beach to discuss the evolving TV and streaming landscape, measurement complexities, and potential measurement advancements through emerging technologies.
Want the latest insights from around the video advertising industry? Subscribe to ou…
Frost Prioleau, CEO of Simpli.fi, joins Michael Beach to discuss the unique needs of local advertisers, the convergence of performance and branding in CTV, and the challenges of optimizing creative delivery and measurement.
Want the latest insights from around the video advertising indust…
Chris Wilson, CEO of HyphaMetrics, joins Michael Beach to discuss the need for a fresh approach in video measurement. They discuss the hurdles of local cross-platform planning, the implications of walled gardens, and the complexities surrounding fragmented media consumption.
Want the late…
Michael Bologna, Chief Accelerator of BrightLine, joins Michael Beach to discuss the challenges and opportunities in the connected TV advertising space, the importance of ad personalization, and the role of data in CTV advertising.
Want the latest insights from around the video advertisin…
Steve Lanzano, President & CEO of TVB, joins Michael Beach to discuss the impact of streaming services on traditional television networks, the trend towards original content, and the importance of innovation to stay competitive.
Want the latest insights from around the video advertisi…
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