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42 minutes
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미국
에피소드 46 개
2023년 3월 7일부터
episodic

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Speed from clarity: How Underdog built a brand that moves fast with Underdog's Devin Bellamy & Mike Posner Finding your footing as a challenger brand is tough. You're up against bigger, better-funded competitors with deep brand equity and loyal audiences. So what stake do you put in the gro…

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The indie agency advantage: What CMOs need to know with Ad Age Executive Editor Judy Pollack As Ad Age's Executive Editor, Judy Pollack has her finger on the pulse of the biggest campaigns across the marketing industry. In addition to breaking major industry news, she also helps determine which sh…
The growth playbook behind Mike & Ike's We Got'Chew with Meenakshi Trehan, Chief Growth Officer at Just Born Meenakshi Trehan is responsible for growing some of the most iconic candy brands in the world, including MIKE AND IKE, PEEPS, HOT TAMALES and GOLDENBERG'S PEANUT CHEWS. As Chief Grow…
Adam Wilson has spent his career helping brands stand out. After years at creative agencies and a stint leading brand marketing at Carhartt, he now leads strategy and creative at D/CAL, the agency he co-founded with Tony Hawk. In this episode of Question Everything, Adam shares why so many CMOs st…
Like most creatives in ad land, Ben was taught how to make great work, not how to sell it. He let his work "speak for itself" until he realized that great ideas don't win unless they've got a great pitch behind them. With few actionable frameworks or guides available, he took matters into his own h…
What it takes for brands to break through with Heidi Hackemer, Principal of Hackemer Heidi Hackemer is the Principal of strategy consultancy Hackemer, where she fearlessly tackles the brand world's most interesting challenges. Her approach to breakthrough strategy isn't flashy – it's rooted in …
Christy and Whit Hiler are the powerhouse duo driving huge growth for Cornett, the nationally acclaimed, independent ad agency based in Lexington, Kentucky. Since becoming Cornett's owner in 2020, Christy has led the agency to four Ad Age Small Agency of the Year wins. Beyond running the shop,…
Why you're not getting press coverage and how to fix it with Luz Corona, Editor of Campaign US Luz Corona sits at the center of the advertising industry, covering the brands and agencies shaping culture. Beyond managing headlines, she's also leading must-hear conversations with the industry's t…
Why purpose-driven work pays off, Founder and CEO of LERMA/ Pedro Lerma leads one of the most culturally impactful agencies in the world. The Founder and CEO @ LERMA/ has two small agency of the year awards, an A-list standout appearance, and an Ad Age agency executive award under his belt. Not…
For the Super Bowl edition of Question Everything, we caught up with former NFL linebacker, now investor and entrepreneur, Dhani Jones. After founding two creative agencies, advising several startups, and serving as a board member across multiple categories, Dhani shares what it takes for brands to…
면책 조항: 이 페이지에 포함된 팟캐스트와 작품은 Curiosity에서 가져온 것입니다. 이 팟캐스트는 소유자의 재산이며 Listen Notes, Inc.와 제휴하거나 보증하지 않습니다.