이 팟캐스트 소개 🔗
Want to launch your product with confidence and avoid costly mistakes? Product: Knowledge brings you behind-the-scenes conversations with successful entrepreneurs, bestselling authors, and product marketing experts who share their hard-won insights and practical strategies.
Each episode dives deep into the real challenges of bringing products to market — from pricing and positioning to building customer loyalty and breaking into new markets. Host Laurier Mandin, founder of Graphos Product and author of "I Need That: Creating and Marketing Products People Are Compelled to Buy", draws on 30+ years of product launch expertise to extract actionable advice you can apply to your business today.
Whether you're:
An entrepreneur preparing to launch your first product
A CMO looking to optimize your go-to-market strategy
A product leader expanding into new markets
Or simply fascinated by what makes some products soar while others flop
You'll discover proven frameworks, real-world case studies, and expert perspectives on:
• Product validation and market research
• Pricing strategies that maximize long-term profit
• Building memorable brands that connect with customers
• Converting browsers into loyal buyers
• Scaling your product business efficiently
No fluff, no generic advice — just candid conversations and battle-tested strategies from people who've been in your shoes and succeeded.
Join Laurier every episode for insights that will help you transform your product from idea to market success. Available wherever you get your podcasts and now on YouTube.
Each episode dives deep into the real challenges of bringing products to market — from pricing and positioning to building customer loyalty and breaking into new markets. Host Laurier Mandin, founder of Graphos Product and author of "I Need That: Creating and Marketing Products People Are Compelled to Buy", draws on 30+ years of product launch expertise to extract actionable advice you can apply to your business today.
Whether you're:
An entrepreneur preparing to launch your first product
A CMO looking to optimize your go-to-market strategy
A product leader expanding into new markets
Or simply fascinated by what makes some products soar while others flop
You'll discover proven frameworks, real-world case studies, and expert perspectives on:
• Product validation and market research
• Pricing strategies that maximize long-term profit
• Building memorable brands that connect with customers
• Converting browsers into loyal buyers
• Scaling your product business efficiently
No fluff, no generic advice — just candid conversations and battle-tested strategies from people who've been in your shoes and succeeded.
Join Laurier every episode for insights that will help you transform your product from idea to market success. Available wherever you get your podcasts and now on YouTube.
진행자:
업데이트 빈도:
every 87 days
평균 오디오 길이:
26 minutes
게스트 인터뷰
영어
캐나다
에피소드 40 개
2019년 3월 28일부터
episodic
최신 에피소드 🔗
Episode Summary
What does it actually take to sell tons of product … not as a metaphor, but by the truckload?
In this episode of Product: Knowledge, Laurier Mandin shares real-world product marketing case studies where slow or stagnant sales turned into explosive growth. In one case, a barbecue pro…
이전 에피소드 🔗
Product manager, entrepreneur, and author Ali Rakhimov joins Laurier Mandin to talk about how better communication can make even the most ambitious products take flight. From building payment kiosks for K–12 schools to leading multimillion-dollar initiatives at Macy’s, Ali shares how simplicity, id…
Why do some buyers eagerly drop thousands on a luxury item, then balk at paying a fraction of that for something useful and well-made? In this solo episode of Product: Knowledge, Laurier Mandin unpacks the Premium Buyer Paradox and explores the psychology behind premium pricing.
From Dyson’s visib…
Building great products is only half the battle—the other half is building them with marketing success baked in from Day One. Too many product teams operate in isolation, creating features customers don't understand or positioning that marketing can't sell.
Heather Inocencio has cracked the code on…
The path from direct-to-consumer to retail success is something many product makers dream about, but it's also where countless promising products have gone to die. Bad logistics choices, bloated inventory, and unnecessary costs can sink even great products before they ever reach a store shelf.
Paul…
In this special episode, host Laurier Mandin introduces his new book, "I Need That: Creating and Marketing Products People Are Compelled to Buy." Drawing from over 30 years of marketing experience, Laurier shares key insights on how to create products that resonate deeply with consumers.
Key points…
It can be infuriating how much time your marketing efforts take—especially when they get zero traction.
Wouldn't it be great if you could focus on acing activities you know will generate results? Chris Smith, cofounder of Curaytor and author of the bestselling (and newly revised edition of) “The C…
It's not unusual for product makers to be terrified by the mere notion of product validation work. Often over-invested emotionally and financially in the product, they're afraid of what they might learn. And many don’t have confidence in their approach to conducting validation research.
But the lea…
Nearly all product companies grapple with pricing. What model is the best fit? How do you maximize the market value for a novel product without losing customers when it comes time to pay?
Dan Balcauski has spent 15 years helping product makers solve exactly these challenges. As founder of Austin, …
Ever noticed that while most brands battle constantly with competitors for small gains, leaders like Apple, Tesla and Amazon play in an entirely different sphere? Stan Bernard, author of “Brands Don't Win” believes it's because the branding game is a lost cause. In this episode, he tells you how le…
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