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Getting visibility for your small business or personal brand can be tough. On this weekly show, I share insight about how to do exactly that based on 25+ years working in public relations for companies like Procter & Gamble, American Express, Microsoft and running my own PR agency. I know that small business and personal brands can benefit from many of the same strategies that big brands use to attract attention. I will guide you through how-to episodes and interviews with some of the best marketers and journalists out there. My goal? To provide you with practical, actionable advice about how to build interest and excitement for what you do without having to spend a lot of time or money. Follow to never miss an episode!
업데이트 빈도:
every 10 days
평균 오디오 길이:
27 minutes
영어
미국
에피소드 15 개
2023년 1월 18일부터
episodic
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Do you struggle to attract the kind of clients, customers, and opportunities that you really want for your small business or personal brand?This isn’t uncommon and it can be so frustrating!But there is a reason why this is happening AND a solution to the problem. It takes a bit of work, but it&apo…
이전 에피소드 🔗
This week I talk to Andrea DelZotto, a successful corporate executive turned entrepreneur about the ups, the downs…and most importantly the realities of building a personal brand.Andrea spent most of her career as a senior executive at Canada's leading condominium developer, Tridel Corporation…
On today's episode we talk about how to build visibility using LinkedIn with my guest Mark Williams, aka Mr. LinkedIn. Mark knows pretty much everything there is to know about LinkedIn. He's a very busy LinkedIn trainer and hosts the popular LInkedInformed podcast. I've been listeni…
In today's episode I speak with former national newspaper and television journalist Steve Ladurantaye about the do's and don'ts of media pitching. Steve's extensive background in journalism, including positions at The Globe and Mail, CBC and Twitter, makes him the perfect person…
Get the free resource mentioned in this episode:Grab Your Free Guide Here - Cracking the Code: How to Get Quoted in the Media. In today's episode: Do you ever see a colleague or competitor being interviewed by a local media outlet and wonder, "How did that happen? Why are they being int…
Building visibility is necessary for small business and personal brands because it helps create the kind of awareness that's needed to stand out from the competition. But when funds are limited and you can't hire an agency to do your marketing, things can get awkward. Because let's f…
This week I had an anniversary of sorts...it's been just over one month since I launched this podcast and the feedback I'm getting from listeners has been great. So far I’ve tried to cover topics that will help you understand what’s possible with PR and how to use it to get results In tod…
In today’s episode I interview SEO and digital PR expert John Tyreman who does an excellent job of explaining the whole idea behind the very technical concepts of search engine optimization (SEO) and digital public relations.
Even better, he describes in detail how small business owners and person…
Today’s guest, Martin Waxman demystifies the currently trending topic of artificial intelligence and explains in practical terms how it can help small business and personal brands. He’s been studying AI for years and understands it better than anyone I know. Martin is a digital communications exper…
Today's episode of Path to Visibility is about personal branding.We'll talk about what it is, why it's important for small business and personal brands and how you can use it to build your business.It's a common misconception that personal branding is just for celebrities and in…
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