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LocReset is the thought leadership series produced and owned by GTE Localize LLC. Each episode features candid conversations with localization leaders, tech partners, and industry experts across sectors. The series explores what’s truly working in AI-driven localization and makes the case for positioning localization as a strategic growth driver, not just a cost center.
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46 minutes
게스트 인터뷰
영어
미국
에피소드 8 개
2026년 3월 5일부터
episodic
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In this episode of LocReset, host Matt Grotenstein sits down with Eric Herzog, CMO of Infinidat and a former EMC and IBM executive, to learn how C-level executives actually think about buying global content, how they want it sold to them, and what earns a vendor a second meeting.About LocReset: Loc…
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This episode covers what enterprise localization buyers are seeing in today’s TMS market, what already feels outdated, and how AI, open architectures, and evolving pricing models could reshape the category.____________
LocReset
LocReset: https://locreset.com/
LocReset Community: https://www.l…
In episode 5 of LocReset, Matt Grotenstein fast-forwards to 2029 and looks back at the industry with three guests who watched the transformation from very different seats: Thomas Gheysen, Head of Content Localization at Decathlon; Sarah Turpin, Localisation Operations Lead at Papercup; and Diego Cr…
In episode 4 of LocReset, Matt Grotenstein sits down with three experts who live the EU AI Act from very different angles:
Lucio Bagnulo, Head of Translation and Language Strategy at Amnesty International.
Charles Dalglish, Senior Legal Executive and longtime legal lead on Warner Brothers' dubbin…
In episode 3 of LocReset, Matt Grotenstein sits down with three practitioners who have built, scaled, and protected global brands from the inside:
Carrie Fischer, Manager of Globalization at Subway
Kate Edwards, CEO and Principal Consultant at Geogrify
Gaetano Romeo, Head of Global Digital Marke…
In Episode 2 of LocReset, host Matt Grotenstein sits down with Pablo Lloreda (Roku), Tim Arata (ex-Apple, WhatsApp), and Brian McConnell (ex-Notion, Lyft, Medium) to talk about what buyers actually want, what builds trust, and what causes vendors to lose it.
____________
LocReset
LocReset: https:…
In Episode 1, “From AI Hype to Outcomes,” Matt sits down with Bruno Herrmann, Kevin O'Donnell, and Jackie Landry to discuss how AI is reshaping localization and multilingual content operations.
In this conversation, they explore:
Why AI should be treated as intelligent automation, not a replacemen…
GTE Localize's new thought leadership series, hosted by Matt Grotenstein, VP of North America. Matt has been in this industry long enough to have a finely tuned radar for what's real and what's just a good slide deck. Each episode brings in two or three practitioners, localization leaders, tech par…
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