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Intelligence Brief is your bi-weekly guide to brand visibility in the age of AI search. Hosted by Yext SVP of Product Management Chris Brownlee, each episode breaks down how AI is reshaping discovery, and what CMOs, digital leaders, and transformation executives need to do to stay visible when traditional SEO no longer applies. From shifting consumer behavior to platform disruption, we go beyond the buzz to deliver clear, strategic insights you can use, fast. Featuring expert guests, original research, and real-world advice from the front lines of AI adoption, Intelligence Brief helps you understand where brand discovery is headed, and how to lead through the change. New episodes every other week.
업데이트 빈도:
biweekly
평균 오디오 길이:
26 minutes
게스트 인터뷰
영어
미국
에피소드 26 개
2025년 10월 29일부터
episodic
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People don’t choose a financial advisor based on a single ad, search, or recommendation. Instead, they look at an advisor’s background, check their local reviews, and, increasingly, use search and AI to decide who they can truly trust.
For First Command — where 78% of digital leads have search as …
이전 에피소드 🔗
The way people find physical businesses is changing. Traditional search, maps, and directories still matter, but AI is increasingly answering questions before someone ever clicks through to a website. And those questions are getting more specific: Where should I park? Is this location wheelchair ac…
With over 1,500 independently-owned hearing clinics across the United States, Beltone knows that no two markets look exactly alike. A brand’s competitor in one city might not even exist another, and a tactic driving results for one location could be a waste of resources somewhere else.
National p…
Today’s customers are increasingly using AI to research complex, high-stakes purchase decisions before they ever reach a brand’s website. At the same time, marketers are using AI to create content, optimize digital experiences, and make work more efficient. So what happens when AI becomes part of b…
For years, technical SEO has powered search performance from behind the scenes. Most business leaders only noticed it when something broke. But now, as AI search becomes mainstream, those same technical foundations are becoming important in a new way.
So, what does that mean for marketers? Is AI c…
For Wells Fargo, it wasn't a flashy new AI initiative that unlocked better visibility. It was actually a 12-year-old ATM and branch locator.
When the brand’s marketing team realized their location pages weren't surfacing consistently in AI search, they saw an opportunity to optimize those pages f…
Customers aren't just searching for brands by name anymore. Instead, they're asking highly specific questions about products, services, locations, and experiences. Whether they're looking for "restaurants near Yankee Stadium" or "catering for a 50-person office lunch," AI models cite and surface br…
In this episode of The Visibility Brief, Yext SVP of Marketing Rebecca Colwell sits down with Paul McHardy, leader of Global Search Intelligence for The Church of Jesus Christ of Latter-day Saints, to explore one of the most important questions facing marketers today:
What happens when your brand …
In this episode of The Visibility Brief, Yext SVP of Marketing Rebecca Colwell sits down with Scott Orstad, Vice President, Marketing at Catholic Health, to explore a surprising idea: the organizations best positioned to succeed in AI search just might be the ones that have spent years operating un…
In this special edition of The Visibility Brief, Yext SVP of Marketing Rebecca Colwell is joined by Sam Rahimi, VP of Earned & Owned Media at AdCelerant, to discuss how AI is solving one of the hardest problems in marketing: turning data into concrete action.
Marketers have never had a shortag…
면책 조항: 이 페이지에 포함된 팟캐스트와 작품은 Intelligence Brief by Yext에서 가져온 것입니다. 이 팟캐스트는 소유자의 재산이며 Listen Notes, Inc.와 제휴하거나 보증하지 않습니다.
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