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미국
에피소드 52 개
2020년 5월 5일부터
episodic

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For medical publication professionals, “strategy” is more than a series of well-executed tactics. It means understanding where you want to go, why you want to get there, and how publication supports broader scientific objectives. In this episode, Rob sits down with Amanda Tollen, Global Business Di…

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For medical publication professionals, social media may not always seem like an obvious part of a publication plan. But many health care providers are already using social media to find medical news, learn about studies, and discover publications. In this episode, Rob sits down with Katie Veleta, …
Getting the CMPP credential is an important milestone for publication and medical communication professionals. But if you've ever thought about sitting for the exam, you may have unanswered questions about it. In this episode, Rob sits down with Claudia Piano and Danita Sutton, who are both involve…
As organizations adopt artificial intelligence and other emerging technologies, the pressure to move faster has never been greater. But lasting change isn't just about implementing new tools for the sake of it. It's about creating the space to think strategically and ensure innovation doesn't come …
Creating resources for field medical teams isn’t just about sharing new data. It’s about understanding how that information is used in the real world. While we have more ways than ever to share scientific information, the real challenge is understanding what resources are most useful when field tea…
For many publication and medical communication professionals, joining a smaller biotech or pharmaceutical company can be an exciting career move, but it also comes with a very different set of expectations. In this episode, Rob sits down with Robin LeWinter, Global Head of Medical Affairs at JCR P…
Artificial intelligence has already transformed how scientific information is created, reviewed, and consumed. As AI tools become more deeply integrated into medical publishing and clinical practice, many of us are asking the same question: How can we take advantage of these technologies while main…
In today’s episode, we’re unpacking an important yet often misunderstood component of effective publication planning: the Publication Steering Committee (PSC). We’re joined by industry leaders Cindy Toste, Senior Director of Publications at GlaxoSmithKline, and Paul Ricigliano, Senior Director and …
Today on In Plain Cite, we explore the integration of social media into medical communication strategies, addressing how social media serves as an "additional channel" in publication planning, enabling the rapid dissemination of critical scientific data to healthcare professionals.  Our guests…
Today, we dive into one of the most pressing and polarizing questions in medical publishing today: Should patients who contribute as co-authors be compensated? Joining us are Veronica Porkess of UCB Pharma and Simon Stones of Amica Scientific, two voices at the forefront of patient engagement. Toge…
면책 조항: 이 페이지에 포함된 팟캐스트와 작품은 ISMPP에서 가져온 것입니다. 이 팟캐스트는 소유자의 재산이며 Listen Notes, Inc.와 제휴하거나 보증하지 않습니다.