이 팟캐스트 소개 🔗
IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with IN CLEAR FOCUS. New episodes every Tuesday, wherever you listen to podcasts.
진행자:
업데이트 빈도:
weekly
평균 오디오 길이:
30 minutes
게스트 인터뷰
스폰서 있음
영어
미국
에피소드 359 개
2019년 10월 25일부터
episodic
최신 에피소드 🔗
IN CLEAR FOCUS: Guest Tim Shea of Latticework Insights explores how brands can maximize ROAS: their Return on Analytics Spend. As marketers struggle to track data across scattered platforms, Tim explains why customer lifetime value is a nuanced story rather than just a single average number. Discov…
이전 에피소드 🔗
IN CLEAR FOCUS: Our guest, Miya Knights, author of "The Future of Shopping: Using Digital, Data and AI to Win with Customers," explores the evolving retail landscape. As AI assistants begin making shortlists, Miya explains why product data must be clean and machine-readable for brands to remain sel…
IN CLEAR FOCUS: Podcast guest David Magrini, CEO of Volute Group, explores the critical role of AI readiness before investing in new marketing technology. While brands rush to buy AI tools, David explains why a fragmented data infrastructure creates accumulating "experience debt" for everyday consu…
IN CLEAR FOCUS: Marking our 350th episode and 25th season, Piers Fawkes of PSFK explores the future of strategic AI research. As generic LLMs homogenize insights into a "race to the middle," Piers explains how tracking weak signals provides a vital competitive edge for modern brand marketers. Disco…
IN CLEAR FOCUS: Our guest is Betsy Davis of Sandy Alexander, who explores the lasting power of phygital media and physical brand experiences. Discover how combining targeted direct mail with digital channels significantly boosts consumer response rates. Betsy also shares how to leverage spending da…
IN CLEAR FOCUS: This week's guest, Steven Van Belleghem, explores how to build a customer culture competitors can't copy. Discussing this month's Bigeye Book Club selection, "Customer Passion: 101 Ways to Meet Customer Expectations and Stand Out," Steven explains the 95-5 rule and why AI makes huma…
IN CLEAR FOCUS: Ibrahim and Koral Ibrahim, the co-authors of "Culture Stores: Redefining the Shopping Space Through Connection to Community," explore the future of physical retail. As transactions shift online, they argue that physical spaces must evolve into media platforms designed for community …
IN CLEAR FOCUS: Our guest this week is Brett Farmiloe, CEO of Featured, who explores the link between earned media and AI visibility. Discover why Featured acquired Help A Reporter Out (HARO), how to unlock internal subject matter experts, and why human-written pitches perform three times better th…
IN CLEAR FOCUS: Katie King, CEO of AI in Business, discusses the all-new, second edition of her book, "AI Strategy for Sales and Marketing". Discover how brands can move from AI experimentation to scaled transformation by prioritizing strategy over technology. Katie explains the importance of conse…
IN CLEAR FOCUS: World-renowned architect Alexander Josephson, co-founder of PARTISANS, discusses his approach to retail architecture as brand strategy. The physical space a customer enters is the most concentrated expression of a brand. Discover why separating architecture and marketing budgets dam…
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