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biweekly
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27 minutes
게스트 인터뷰
영어
미국
에피소드 31 개
2023년 9월 20일부터
episodic

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Ruth from Six Agency has a stat that should make any agency leader pause: 41% of agencies report difficulty in recruitment. Not because of volume. Because of quality. Six experienced it first-hand. Two years ago, the ambition to grow was there, but the strategy and narrative weren't sharp enough. …

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Spencer from Art and Science didn't set out to codify his agency's culture. A colleague noticed he kept using the same turns of phrase with clients and suggested they write them down. Over about a year, they captured two or three dozen, then workshopped them into 18 rules for creative problem solvi…
Dave from Numiko admits the agency used to do what most digital agencies do: hire good people and hope they'd figure it out. "I think we were setting people up to fail," he says. Remote work made that approach impossible. So Numiko mapped out everything a new hire needs to know, layered across the…
Ben from Geonetric ran a flat structure with no managers for over a decade. No hierarchy. Team-based accountability. A high degree of autonomy. On paper, it looked efficient. Every person was doing client work rather than managing other people. "For a period of time I think it worked well," Ben sa…
Nick from Territory describes himself as the restless pragmatist. His co-founder David is the visionary dreamer. That pairing has driven Territory from a seven-person studio to over 200 people across global locations. The dynamic works through respectful sparring. "I'll say, I love what you said. …
At AMI, Drew McLellan calls most agency founders "accidental business owners." They started as copywriters or art directors, got made redundant, picked up a client, and ten years later found themselves running a 50-person operation with no formal training in how to do it. Drew has worked with thou…
Jenny from Magnetic walked away from pitching. Not because she couldn't win, but because the process had become a procurement exercise that rarely suited the work Magnetic does. "We sell solutions, but we don't always know what the solution's going to be" Jenny explains. "Sometimes we don't even …
When Crystal joined Seer Interactive, there were five people. Now there are 220. Retention sits around 90%. One policy stands out from everything else they do. "We make people take that time off," Crystal says. "Their first week at Seer is paid time off. They don't show up. They don't log in. They…
CJ from Planes shares revenue, profitability, and the cash flow forecast with the entire team every two weeks. That level of openness runs through everything at Planes, from how they hire to how they handle a bad quarter.   "It all stems from the core premise: hire good people, treat them like ad…
From our latest agency leadership podcast episode: Digital marketing agencies RocketMill and PMG reveal how their merger strengthened organisational culture and team retention, moving beyond traditional ESG principles and riding the Gartner Hype Cycle of acquisition excitement.   When RocketMill …
면책 조항: 이 페이지에 포함된 팟캐스트와 작품은 Prodigi.team에서 가져온 것입니다. 이 팟캐스트는 소유자의 재산이며 Listen Notes, Inc.와 제휴하거나 보증하지 않습니다.