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Welcome to Getting Granular; the podcast where digital marketing experts from the agency Granular talk about the latest trends, tried and true best practices, and share their unfiltered thoughts about the industry. Based in Milwaukee, and laser-focused on PPC.
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Jeremy Packee is flying solo again for September's Click Brief, covering another busy month of paid media updates, emerging advertising opportunities, and AI developments.
Amazon introduced fully automated, full-funnel campaigns, while ChatGPT Ads expanded its capabilities with new Shopify and HubS…
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Jeremy Packee is flying solo for August's Click Brief while Emily Anderson is out on maternity leave, breaking down another busy month of paid media, measurement, and AI updates.
Google completed its budget-limited bidding rollout, expanded AI Max testing and Performance Planner controls, and intro…
Episode Highlights
Biggest Platform Shift
Google is beginning to move Local Services Ads into Google Ads as specialized Performance Max campaigns. While bringing everything into one platform should make management easier, advertisers will lose some control, including manual bidding and service-le…
Introduction (00:23): Host Chris Cesar welcomes listeners back to Getting Granular for the 50th episode of the podcast and introduces Noah Hardy, one of Granular’s newest team members. Noah shares a bit about himself, including his nearly decade-long career in digital marketing, love of travel, …
Introduction (00:12): Host Chris Cesar welcomes listeners back to Getting Granular and introduces Paid Media Analyst Connor Lom, Granular's youngest hire and a graduate of the company's mentorship program. Connor shares a bit about himself, including his love of music, marathon training, and com…
Jeremy Packee and Emily Anderson break down June's biggest paid media updates, including Google's AI Max delay, new Smart Bidding controls, OpenAI's expanding advertising platform, and Meta's latest AI creative tools. They also discuss Reddit's growing role in product discovery, new Google Analytic…
Introduction (00:01): Host Chris Cesar welcomes listeners back to Getting Granular and introduces fellow Granular team member Chris Gerasi, joking about having yet another Chris on the team.
Meet Chris Gerasi (01:47): Chris shares his background growing up in Dallas, Texas, why he chose to mov…
Jeremy Packee and Emily Anderson break down the biggest paid media story of the year so far: Google Marketing Live 2026. The episode explores Google's vision for an AI-powered future, including major updates to AI Mode, AI Max, Demand Gen, Merchant Center, measurement, creative workflows, and agent…
Jeremy Packee and Emily Anderson break down April’s biggest paid media updates, including Google’s aggressive AI Max expansion across Search and Shopping campaigns, Microsoft launching AI Max for Search, and OpenAI officially entering the ad platform space with self-serve ChatGPT ads and CPC biddin…
Jeremy Packee and Emily Anderson break down March’s biggest paid media updates, including OpenAI’s shift away from experimental tools like Sora and Meta’s continued push into AI-powered campaign management with Manus. They also explore Google’s expanding Performance Max capabilities, new cross-chan…
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