이 팟캐스트 소개 🔗
Welcome to FOUNDED IN TRANSCREATION, the first-ever podcast on transcreation + marketing, where we delve into how brands cross borders. 😍
Transcreation blends translation with creation. Also referred to as rewriting or transadaptation, transcreation is the value-added language service rendering creative content into a new language for marketing purposes. Slogans, film titles, video games, app content, and ad copy are some examples of content that often require a brand to use transcreation.
This podcast is about entering the realms of language and creativity with brands.
Enjoy! 😃
Transcreation blends translation with creation. Also referred to as rewriting or transadaptation, transcreation is the value-added language service rendering creative content into a new language for marketing purposes. Slogans, film titles, video games, app content, and ad copy are some examples of content that often require a brand to use transcreation.
This podcast is about entering the realms of language and creativity with brands.
Enjoy! 😃
업데이트 빈도:
bimonthly
평균 오디오 길이:
36 minutes
영어
영국
에피소드 13 개
2020년 6월 4일부터
episodic
최신 에피소드 🔗
In this episode, Marketing Translator Belinda Grace Fischer and I have fun discussing all of this and more:
How Belinda went on to position herself as a Marketing Translator
How transcreation or creative translation differs from regular localization services
Why should a SaaS, e-commerce or…
이전 에피소드 🔗
“I receive 5 to 10 transcreation jobs per month. They are small, but they are quite wide-ranged in terms of brands and the type of texts that need to be transcreated. Sometimes it’s two-word taglines with 20 pages I have to read before I provide at least three different versions into Hungarian plus…
What does it feel like to translate without the source text? And what's in it for brands? This episode delves into a ground-breaking approach to #localization—Creative Revision with Monolingual #Copywriting, a language solution somewhere between #transcreation and copywriting that helps increase us…
In this episode of Founded in Transcreation, I interview Polish Business Translator Sylwia Biczyk to discuss:
💡 How she chose her areas of specialization as a freelance translator
💡 What it's like for her to consistently create content on LinkedIn
💡 Video-based content creation tips you can borr…
“If you’re not making a change, you are not doing marketing. You’re just wasting time and money.” • “Marketing is something we do FOR people. The purpose of marketing isn’t to sell your stuff. It’s to help your people get where they want to go.” One of Seth Godin's major works, This Is Marketing is…
🔥 This episode includes a surprise giveaway, DON'T miss it!😉
Adrian Cohn is Head of Marketing at Smartling, a translation technology and services company with an extraodinary marketing, branding and communication strategy😍
On EPISODE 1 of SEASON 2, you'll discover👇
✅ What is marketing and how it…
ON EPISODE 5 of Founded in Transcreation, you'll learn👇
🎵The story behind my song translation—or, rather, song transcreation—hobby.
🎵How, as Steve Jobs would put it, 'You can only connect the dots looking backwards.'
🎵Ideas on how your hobby may turn into your next project, opportunity or niche …
👋Welcome back! This is the second part of EPISODE 4 of FOUNDED IN TRANSCREATION💫, where Greek transcreator Natali Lekka joins me in this crazy adventure to critically analyse the Greek and Spanish versions of the Oreo commercial "Wonderfilled" (You'll love it! Or... hate it, but one thing is certai…
💡In this episode of FOUNDED IN TRANSCREATION💫, Greek transcreator Natali Lekka answers how she started working as a transcreator and whether she enjoys it more than other activities in the language industry and why.
💡Natali clearly defines transcreation, copywriting and content writing as three di…
💡“When I started working with translators, I couldn’t help noticing that many of the problems that vexed them -- questions of nuance, resonance and tone, as well as the rhythms of the sentences themselves -- were familiar to me. I’d worried over the same things when I wrote the book in the first pl…
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