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The home of the occasional live episode of "For Immediate Release: The Hobson and Holtz Report"
업데이트 빈도:
every 67 days
평균 오디오 길이:
57 minutes
영어
미국
에피소드 15 개
2008년 6월 11일부터
episodic
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The next episode of FIR Live will look at the communication efforts surrounding the Deepwater Horizon explosion and subsequent oil spill—the worst in U.S. history. Our guests are…* Gerald Baron, who authors the Crisisblogger blog and wrote “Now is Too Late 2,” one of the best books available on cri…
이전 에피소드 🔗
Join hosts Neville Hobson and Shel Holtz for a discussion with Forrester analysts Josh Bernoff and Ted Schadler, co-authors of the new book, "Empowered." The book, a follow-up to Benoff and Charlene Li's bestseller, "Groundswell," explores how companies use technology to solve customer problems. It…
Is it wise for companies to direct consumers to their Facebook pages instead of their websites? That's the subject our panel will discuss on Saturday, August 14, at 10 a.m. Pacific, 1 p.m. Eastern and 6 p.m. London.So far, the panel will include... * Steve Rubel, Senior VP and Director of Insights,…
Is marketing part of PR? Or is it the other way around? Where does government relations fit? While the structuring of communications functions in organizations may sound mundane, it's a topic that actually inspires considerable passion among communicators. We're putting together a top-notch panel f…
One study suggests that 85% of organizations plan to increase their email marketing efforts. But another finds that two-fifths of marketers don’t even know if their email messages are being delivered successfully; those who are aware of delivery failures don’t have the tools to make sure those mess…
Outreach by PR professionals to influencers via online channels has resulted in a firestorm of criticism. A recent form email from a publicist designed to generate awareness for his client resulted in a wide variety of opinions. Joinins us to discuss this particular email and the issue influence in…
It's not unusual for communicators to feel stifled by corporate attorneys whose counsel, often viewed as contrary to the organization's reputational interests, is rubber-stamped by CEOs. Neville and Shel will look at perceptions of lawyers by communicators, explore ways legal and communications can…
Marshall Kirkpatrick of ReadWriteWeb explored both sides of the increasingly popular business activity of monitoring social media. He wrote: "It's kind of a modern day horror story, isn't it? Web 2.0's potential benefit for humanity tragically sold short by social media because it fell under a fog …
For every company with a full complement of communicators on the payroll, there are dozens of communicators toiling to manage all of their companies' communication efforts all by themselves. Marketing, advertising, sometimes even financial and shareholder communication, all done by one person. If h…
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