이 팟캐스트 소개 🔗
Digital Media Spotlight™ is the show for B2B marketers, founders, and agency leaders who need their digital channels to actually drive pipeline. Hosted by Software Oasis, the podcast puts AIO (AI optimization), SEO, GEO (generative engine optimization), and CRO under the microscope with experts who are actively running campaigns and experiments.
In each episode, you’ll hear:
- Deep‑dive conversations with practitioners, not theorists.
- Concrete examples of campaigns, assets, and funnels that are working right now in AI‑driven search and social.
- Playbooks for ranking in traditional search, surfacing in AI overviews, and turning that visibility into conversions and revenue.
Hosted by Software Oasis founder Michael Bernzweig, Digital Media Spotlight™ gives you concrete examples and repeatable plays to turn your digital media footprint into a competitive advantage. If you’re responsible for organic growth, paid performance, or digital experience and want clear next steps instead of vague tips, this show will help you test smarter, move faster, and turn your digital media footprint into real results.
In each episode, you’ll hear:
- Deep‑dive conversations with practitioners, not theorists.
- Concrete examples of campaigns, assets, and funnels that are working right now in AI‑driven search and social.
- Playbooks for ranking in traditional search, surfacing in AI overviews, and turning that visibility into conversions and revenue.
Hosted by Software Oasis founder Michael Bernzweig, Digital Media Spotlight™ gives you concrete examples and repeatable plays to turn your digital media footprint into a competitive advantage. If you’re responsible for organic growth, paid performance, or digital experience and want clear next steps instead of vague tips, this show will help you test smarter, move faster, and turn your digital media footprint into real results.
진행자:
업데이트 빈도:
every 11 days
평균 오디오 길이:
64 minutes
게스트 인터뷰
스폰서 있음
비디오 팟캐스트
영어
미국
에피소드 18 개
2026년 2월 11일부터
episodic
최신 에피소드 🔗
Introduction
Cary's early curiosity about human behavior
Transition from traditional media to digital
Founding Decile and its mission
Interview
Cary's career path and pivotal moments
The role of first-party data in modern marketing
Challenges and opportunities in operating within a corp…
이전 에피소드 🔗
Introduction
Alex Atzberger's role at Optimizely.
Importance of ownership and accountability in AI.
Risks of AI without proper governance.
Interview
Alex's early tech experiences in South Africa.
The role of mentors and early failures.
Finding product-market fit through hustle and innov…
Introduction
Andrea's unconventional career path
The importance of networking
Discovering a passion for database marketing
Interview
Andrea's journey to GNW Consulting
The role of relationships in career development
Challenges in the evolving martech landscape
Presentation
Future-p…
Introduction
Matt Maher's transition from ESPN All-American to tech innovator
Founding M7 Innovations with a focus on AI, AR, and VR
Recorded live at the Software Oasis AI Summit
Interview
Matt's unique background in sports and media
The role of MIT and the 'poor man's MBA' in Matt's jou…
Introduction
Chris' early entrepreneurial spirit
Transition from sales to SEO
Launching CSP Agency
Interview
Chris' journey from popcorn sales to SEO
Key pivots in his career
Challenges and opportunities in digital marketing
Presentation
Introduction to generative engine optimizati…
Introduction
- Emily Dailey's unexpected journey from theater to hospitality.
- Discovering the parallels between theater and hotel management.
- The role of a brand advocate in shaping Emily's career.
Interview
- Emily's decision to pursue a non-linear career path.
- The creation of new role…
Introduction
- Siva Balakrishnan's accidental start in entrepreneurship
- Learning to leverage global talent
- Foundation of Vserve Ebusiness Solutions
Interview
- Early challenges and learnings
- Importance of timing in industry trends
- Building a scalable tech-enabled business
Presentati…
Introduction
- Kevin's unique journey from hockey to IT and media buying
- The founding vision of DISTRIKT
- Overview of DISTRIKT's end-to-end client solutions
Interview
- Kevin's transition from media buying to data strategies
- The importance of understanding different sides of the data …
Whitney Hart is the Chief Strategy Officer at Avenue Z, where she leads the charge in developing innovative AI-driven marketing strategies. With a rich background in communications and public relations, Whitney has worked with top agencies like Weber Shandwick and Edelman before joining Avenue Z to…
Beth Trejo is the founder and CEO of Chatterkick, a digital marketing agency based in the Midwest. With a strong background in marketing and social media, Beth established Chatterkick to address local business needs. She has navigated the complexities of entrepreneurship, including selling her busi…
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