이 팟캐스트 소개 🔗
Two dads. Too much data. Questionable humour.
If you’re into Adobe, data, or just enjoy watching two grown men pretend they have their lives under control - this is your podcast.
Join Kasper Andersen (Accrease) and Casper Noreen Frid (Accutics) as they navigate the wild intersection of Adobe Experience Cloud, data strategy, and the everyday chaos of business-life.
Expect sharp takes, pragmatic insights, and the occasional existential crisis over broken tracking… all generously sprinkled with dad jokes so bad they should probably come with a GDPR warning.
업데이트 빈도:
weekly
평균 오디오 길이:
24 minutes
영어
미국
에피소드 21 개
2025년 12월 16일부터
episodic
최신 에피소드 🔗
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Most companies don't have an event ROI problem. They have a data structure problem around events.
Casper and Kasper unpack why event ROI is almost always calculated wrong: short-term attribution on a long-term influence channel. You scan 300 badges, follow up on all o…
이전 에피소드 🔗
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Adobe Summit just dropped a wave of AI announcements - CX Enterprise, the new CX Analytics umbrella, the CX coworker, MCP servers, agents shipping in weeks rather than quarters. The keynote-friendly version is exciting.
The honest version is more boring: none of it works w…
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Recorded live from Adobe Summit in Las Vegas. Three interviews, one clear signal: Adobe is shipping MCP servers and agents across the stack - and the timeline is weeks, not quarters.
Caitlin Foster (Adobe) on Experience League: the most underused asset in the Adobe ecosyst…
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Laurence Paquette, VP of Marketing at Vestas, had a rough 2024. Divorce, losing a best friend, burnout — and 35,000 colleagues watching. She still went to work. And at some point, she told her team.
This episode is about what happens when leaders actually do the thing they…
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In this episode, we talk about Adobe Summit — what it really is, and how to get value from it.
Because let’s be honest…
It’s not just about sessions.
We break down:
Why we go (hint: it’s not for the slides)
How to actually get value from events like Summit
The import…
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AI isn’t the real problem.
Marketing is.
In this episode, we talk about a growing trend: Mass layoffs in marketing — driven by AI.
But here’s the uncomfortable truth:
AI isn’t replacing marketing teams. It’s exposing them.
Because when marketing is seen as a workflow… it c…
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Marketing isn’t underperforming.
It’s just not trusted.
In this episode, we unpack a striking insight: 90% of CEOs don’t trust marketing to report commercial impact.
Not because marketing isn’t delivering results — but because the way we report doesn’t connect to the busin…
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In this episode, we dig into one of the most honest conversations in consulting: what does it really mean to build a great team when the talent pool is small, the tools are niche, and your best people are always in demand?
We talk about:
Why Adobe talent is so hard to fin…
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Most companies don’t have a data problem — they have a trust problem.
In this episode, we break down a simple leadership framework we’re seeing across enterprises that are winning right now:
Align data to business outcomes (start with the questions, not the tools)
Establi…
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We’re back — welcome to Season 2.
In this kickoff episode, we reflect on what we learned from Season 1: why most podcasts die before episode 3 (and how we cheated the odds), what we’re changing in our recording setup, and why publishing consistently matters more than havin…
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