이 팟캐스트 소개 🔗
This is a podcast series by Prof. Anders Gustafsson and Assoc. Prof. Carlos Velasco, at BI Norwegian Business School, about topics related to customer experience (CX) management.
Hosted on Acast. See acast.com/privacy for more information.
업데이트 빈도:
monthly
평균 오디오 길이:
44 minutes
게스트 인터뷰
영어
미국
에피소드 46 개
2021년 9월 8일부터
episodic
최신 에피소드 🔗
In this podcast, Carlos Velasco interviews Maria Arango-Kure about her work on manipulation in marketing. This interview is based on this article: Arango-Kure, M., & Garz, M. (2025). Manipulation: An integrative framework of unethical influence in marketing. Journal of Business Research, 197, 1…
이전 에피소드 🔗
“Humour is a way to show that you are smart without bragging.”
― Mark Twain
In this podcast, Carlos Velasco interviews Chi Hoang, Klemens Knöferle, and Luk Warlop about their work on humour and advertising. This interview is based on this article: Hoang, C., Knöferle, K., & Warlop, L. (20…
In this podcast, Carlos Velasco interviews Dr. Janice Wang and Dr. Francisco Barbosa Escobar about their work on multisensory extended reality food experiences. This interview is based on this project and these articles:
Barbosa Escobar, F., Petit, O., & Velasco, C. (2021). Virtual terroir and …
In this podcast, Carlos Velasco interviews Dr. Enric Munar and Dr. Erick Chuquichambi about their work on aesthetic preferences. The interview is based on this article: Chuquichambi, E. G., Vartanian, O., Skov, M., Corradi, G. B., Nadal, M., Silvia, P. J., & Munar, E. (2022). How universal is p…
In this podcast, Carlos Velasco interviews Prof. Charles Spence (University of Oxford) about his work on sonic branding and experiences. The interview is based on this article: Keller, S. & Spence, C. (2023). Sounds like branding: Cognitive principles and crossmodal considerations for the desig…
In this episode, Carlos interviews Professor Manuel Perea and PhD student Melanie Labusch at the University of Valencia and PhD student from Nebrija University, about their work on brand names recognition and what makes brand names special, from the perspective of cognitive psychology.
You can conn…
Welcome to Season 4 by Anders Gustafsson (https://www.bi.edu/about-bi/employees/department-of-marketing/anders-gustafsson/) and Carlos Velasco (https://carlosvelasco.info/) at BI Norwegian Business School.
Hosted on Acast. See acast.com/privacy for more information.
In this episode, Carlos interviews Associate Professors Tuba Yilmaz and Sofie Sagfossen about their work on what makes NFTs valuable.
This podcast is based on the following article which has been just accepted for publication in the Journal of Business Research an will be accessible online during t…
In this episode, Carlos interviews Associate Professor Lewis Lim about his work and practice on luxury customer experiences in Singapore and beyond. For more information about Lewis, please visit his website: https://dr.ntu.edu.sg/cris/rp/rp00310 and LinkedIn: https://www.linkedin.com/in/lewislim-s…
In this episode, Carlos interviews Viviek (aka @TheDegenCreator on Twitter) about his work and practice on customer experiences in Web 3.0. For more information about Viviek, please visit his Twitter account: https://twitter.com/TheDegenCreator or his LinkedIn: https://www.linkedin.com/in/thedegenc…
면책 조항: 이 페이지에 포함된 팟캐스트와 작품은 Prof. Anders Gustafsson and Assoc. Prof. Carlos Velasco에서 가져온 것입니다. 이 팟캐스트는 소유자의 재산이며 Listen Notes, Inc.와 제휴하거나 보증하지 않습니다.
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