이 팟캐스트 소개 🔗
Creating the Perfect Experience explores how meaningful, culture-driven brand experiences are actually built. More than an event marketing podcast, it’s a conversation about creativity, strategy, and what makes experiential marketing truly connect.
Hosted by Mark Testa, Founder and Creative Director of Mark Stephen Experiential Agency, this experiential marketing podcast features candid conversations with CMOs, brand leaders, creatives, and producers shaping experiential marketing strategy, event production, and business growth.
Each episode delivers real insight into event marketing strategy, experiential business strategy, event design, and producing brand experiences at scale—through honest stories and lessons from the people doing the work.
If you care about how brands truly connect with people, Creating the Perfect Experience is where those conversations happen.
진행자:
업데이트 빈도:
monthly
평균 오디오 길이:
36 minutes
게스트 인터뷰
스폰서 있음
영어
미국
에피소드 67 개
2021년 5월 26일부터
episodic
최신 에피소드 🔗
In this solo episode, Mark Testa, founder of Mark Stephen Experiential Agency, explores the art and purpose of experiential design and how it goes beyond creating visually impressive spaces. Drawing on decades of experience in the industry, Mark examines how creativity, storytelling, and thoughtful…
이전 에피소드 🔗
Event production is often described as one of the most stressful jobs in America—but is stress really the right way to describe it?
In this solo episode, Mark Testa, founder of Mark Stephen Experiential Agency, takes a closer look at what actually makes producing live experiences so demanding. Draw…
Dior George is a marketing executive with a career spanning Condé Nast, Nike, McDonald’s, agency leadership, and financial services. Today, she serves as VP of Marketing at Truist Bank, where she develops integrated marketing programs at the intersection of culture, community, sports, entertainment…
Dior George is a marketing executive with a career spanning Condé Nast, Nike, McDonald’s, agency leadership, and financial services. Today, she serves as VP of Marketing at Truist Bank, where she develops integrated marketing programs at the intersection of culture, community, sports, entertainment…
What I Learned at Cannes Lions 2026
[00:00:00] Welcome back to Creating the Perfect Experience. I'm your host, Mark Testa, founder and creative director of Mark Steven Agency, and today there's no guest, just me. I wanna talk about Cannes, Cannes Lions, that I went to for the first time …
Alicia Richardson is the co-founder and managing partner of Crowd Access, the first independent measurement company creating a standard for experiential marketing. With 18 years of experience across advertising, media, sales, and measurement, Alicia has held roles at Undertone, OpenSlate, DoubleVer…
In this episode, Mark Testa explores why the renewed excitement around live events is both an opportunity and a challenge for brands. Budgets are coming back, audiences are gathering again, and the energy around experiential marketing is real—but popularity alone does not make an event effective. I…
Erica Boeke is the founder and creator of XP Land, a platform dedicated to connecting, elevating, and defining the experiential industry. With a background spanning journalism and brand strategy at Condé Nast and Fast Company, Erica has built some of the most influential experience-driven platforms…
Lash Fary is the founder of Distinctive Assets and the visionary behind celebrity gifting as a global marketing platform. Known as the “Gift Guru,” Lash has spent decades creating high-impact brand moments tied to the biggest stages in entertainment — from the Grammys to the Emmys and beyond. By tr…
The Experiential Exchange is a special speaker series within Creating the Perfect Experience, designed for marketing professionals building experiential programs and brand activations. Each session brings together industry leaders, strategists, creative directors, producers, and brand innovators, f…
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