이 팟캐스트 소개 🔗
Welcome to The Commerce Experience with Elena Kacan and Roxy Couse — two trailblazers in ecommerce who bring a unique perspective as one of the only women-led podcasts in the industry. With their combined backgrounds in marketing and merchandising, Elena and Roxy dive into the strategies and perspectives necessary to keep pace with a rapidly changing industry shaped by consumer trends, technological advancements, and the growing influence of AI.
Meet Your Hosts:
Elena Kacan, Senior Community Marketing and Social Media Manager at Bloomreach – A dynamic brand marketing strategist, Elena is the driving force behind Bloomreach’s community and ambassador initiatives, social strategy, and podcast. As a frequent Skillpop instructor (covering topics like AI for marketers and personal branding), a regular expert panelist and emcee with Carolina Women in Tech, and a brand ambassador for the Community-Led Alliance, she’s passionate about connecting with industry practitioners and leaders to foster an engaged, supportive community that benefits everyone in ecommerce.
Roxy Couse, Director, Community and Content Marketing at Bloomreach – With a strong foundation in merchandising from her experience at Dillard’s and Whirlpool, Roxy brings over a decade of expertise in ecommerce strategy, UX, and content marketing. Featured in Business Insider, Newsweek, and Women and Retail, Roxy is also a known voice in ecommerce, as well as on TikTok and Instagram where she connects with nearly 270k followers. Her approach to building engaging, results-driven shopping experiences adds depth to every podcast conversation.
Join Elena and Roxy for candid conversations and actionable insights, all from a perspective you won’t find anywhere else in ecommerce.
Meet Your Hosts:
Elena Kacan, Senior Community Marketing and Social Media Manager at Bloomreach – A dynamic brand marketing strategist, Elena is the driving force behind Bloomreach’s community and ambassador initiatives, social strategy, and podcast. As a frequent Skillpop instructor (covering topics like AI for marketers and personal branding), a regular expert panelist and emcee with Carolina Women in Tech, and a brand ambassador for the Community-Led Alliance, she’s passionate about connecting with industry practitioners and leaders to foster an engaged, supportive community that benefits everyone in ecommerce.
Roxy Couse, Director, Community and Content Marketing at Bloomreach – With a strong foundation in merchandising from her experience at Dillard’s and Whirlpool, Roxy brings over a decade of expertise in ecommerce strategy, UX, and content marketing. Featured in Business Insider, Newsweek, and Women and Retail, Roxy is also a known voice in ecommerce, as well as on TikTok and Instagram where she connects with nearly 270k followers. Her approach to building engaging, results-driven shopping experiences adds depth to every podcast conversation.
Join Elena and Roxy for candid conversations and actionable insights, all from a perspective you won’t find anywhere else in ecommerce.
진행자:
업데이트 빈도:
biweekly
평균 오디오 길이:
36 minutes
게스트 인터뷰
영어
미국
에피소드 97 개
2020년 4월 8일부터
episodic
최신 에피소드 🔗
81% of working adults believe employers should prioritize employee mental health, yet 77% feel it's not discussed enough.In this episode, Roxy and Elena dive into the critical intersection of mental health and workplace culture in the high-pressure world of ecommerce. They explore how to navigate t…
이전 에피소드 🔗
Subscriptions are everywhere, from streaming services to pet supplies delivery — and they’re changing the ecommerce industry in ways we couldn’t have imagined even 20 years ago. In today’s episode of Commerce Experience, Roxy and Elena examine the world of subscription models and how brands are bui…
With one-click orders and two-day shipping becoming the norm, how can companies align with these consumer expectations while embracing sustainability? In today's episode of Commerce Experience, Roxy and Elena chat about the sustainability landscape in ecommerce. They highlight cost-saving and eco-f…
Online payments are rapidly becoming more seamless, and the question is: Is your brand keeping up? As consumers increasingly demand convenience, simplified payment options are not just a preference; they're reshaping the future of ecommerce transactions.In this episode of Commerce Experience, Roxy …
Brands and retailers are experiencing a shake-up unlike any before, driven not by tech but by the growing use of weight-loss medications like Ozempic and Wegovy. With millions of Americans turning to these GLP-1 medications, supplement stores, including GNC and Vitamin Shoppe, are just a small frac…
Virtual concerts on Roblox gained massive popularity during the pandemic, but did you know brands are now using the game to leverage immersive marketing tactics to connect with Gen Z and Gen Alpha?In this episode, Roxy and Elena explore the growing appeal of Roblox as a marketing channel, where maj…
With grocery prices on the rise, are private-label products the answer for cost-conscious consumers? Today, we’ll explore how big-name retailers are shaping the future of affordable shopping through proprietary brands.In this episode of Commerce Experience, Roxy and Elena dish their thoughts about …
In order to unlock AI’s highest potential in shopping experiences, we need to understand how AI understands us: our language, our buying patterns, and our search preferences.Joining co-hosts Elena and Roxy on this week’s episode is Xun Wang, CTO at Bloomreach, who gives the 411 on how AI and large …
The combination of AI and personalization is shifting customer expectations for shopping experiences at an astonishing pace.In today’s episode, we’ll get a first-hand look at the real-world application of AI to create personalized customer experiences at scale, with the Head of Digital and Ecommerc…
Too many conversations about AI in commerce fail to account for the legitimate questions and concerns of retailers that are being asked to take a huge leap of faith into a new world. Without clear guidance from trusted sources, the gap between technological advancements promoted by AI providers and…
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