이 팟캐스트 소개 🔗
Cogcast explores the unique challenges of marketing in fintech and financial services. We host conversations with industry experts navigating regulation, building trust, and reaching sophisticated audiences in finance and technology.
From Cognito, the integrated communications and digital agency specializing in finance, investment, and fintech. We help companies cut through complexity to connect with their audiences. More resources are available on cognitomedia.com
From Cognito, the integrated communications and digital agency specializing in finance, investment, and fintech. We help companies cut through complexity to connect with their audiences. More resources are available on cognitomedia.com
업데이트 빈도:
every 24 days
평균 오디오 길이:
22 minutes
게스트 인터뷰
영어
미국
에피소드 40 개
2020년 11월 13일부터
episodic
최신 에피소드 🔗
Gary Siegel has been with The Bond Buyer — the only independent information resource serving the entire municipal finance community — since 1989. In this episode, he reflects on what it means to cover the economic indicators and the Federal Reserve for over 35 years, from the pre-Internet word-proc…
이전 에피소드 🔗
Brett Farmiloe, founder of Featured.com and Help a Reporter Out (HARO), has spent nearly two decades building platforms that connect expert sources with journalists — and he's watched the media landscape shift in ways that few others have seen from the inside.
In this episode, Brett breaks down wha…
We trade the Zoom screen for the studio for a sitdown with veteran financial journalist Gregg Greenberg. As the host of In the NASDAQ for InvestmentNews, Gregg has spent 25 years interviewing the biggest names in finance, from fund managers to CEOs. In a media landscape increasingly dominated by re…
Megan Leonhardt, economics reporter at Barron's, shares her unconventional journey from aspiring food and travel writer to data-obsessed financial journalist – despite being terrible at math and taking her macro and micro econ classes as summer school courses. In this conversation, she reveals…
Peter Valdes-Dapena has lived every major shift in modern journalism, from the first digital newsrooms to today’s algorithm-driven landscape. In this episode, he speaks with Larissa Padden about what’s changed, what’s been lost, and the signals that point to where the industry is moving next. They …
Jon Swartz, Techstrong reporter and former USA Today technology correspondent, shares his journey from small-town Georgia newspaper to Silicon Valley insider. He reveals why journalism still matters in PR strategies, which stories break through the noise, and what happens when local newspapers disa…
Veteran banking journalist Steve Cocheo, Senior Executive Editor at The Financial Brand, describes the AI-driven pitching crisis overwhelming his inbox – 80 irrelevant PR emails a week, many from people who’ve never read the publication. The breaking point came when a publicist admitted she’d used …
Caroline Nihill, reporter at IT Brew covering cybersecurity and IT strategy, joins Larissa Padden to discuss her unconventional path from fashion writing to tech journalism and her firm stance against using AI in her reporting. Caroline reveals why she believes the most effective pitches focus on e…
Diana Britton trashes half her daily pitches before reading past the subject line. The WealthManagement.com Executive Editor wants CEOs who will actually say something, not PR-trained robots. Plain language, not "leveraging synergies." The first trillion-dollar RIA, not the five hundredth firm to h…
In this episode of Cogcast, host Larissa Padden sits down with Geoffrey Barraclough, founder of The Business of Payments newsletter and part-time Westminster City Council member. Geoffrey shares his unique journey from payment industry executive to influential Substack creator, offering insights in…
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