이 팟캐스트 소개 🔗
ChatB2B is a podcast for B2B marketers navigating the rise of AI. Each episode features real-world use cases, conversations with enterprise marketing leaders, and emerging trends drawn from proprietary AI-powered research.
업데이트 빈도:
biweekly
평균 오디오 길이:
49 minutes
게스트 인터뷰
영어
미국
에피소드 23 개
2025년 11월 13일부터
episodic
최신 에피소드 🔗
Scott Strong, Director of North America Marketing at AMD, joins Andrew for a practical look at where AI is genuinely useful for regional marketing teams. Scott brings more than twenty years of industry experience and a deliberately human-centered point of view when it comes to AI, one that puts ups…
이전 에피소드 🔗
ABM has promised precision at scale for decades, and AI was supposed to change that. The reality is uneven. Most programs are stalled on ICP modeling and sales-and-marketing alignment, while the harder questions remain unresolved: where AI is useful, whether that's classical or generative, and how …
In this episode, Liz Merrilees Emlay, Head of Global Creative Services and Product Marketing at HP, joins Andrew to wrestle with what it takes to be creative in an era when AI is brilliant at producing the average. We get into where AI is delivering real lift in content and creative work, where it …
In this episode, Patrick Vuong, first Director of Product Management at Moderne, takes us inside the backend infrastructure that makes AI agents work reliably. Patrick brings a rare cross-ecosystem seat as a former Microsoft GitHub Copilot leader, now building the agent tooling embedded inside AWS …
In this episode, Jaynie Miller, Worldwide Product Marketing Lead at HP, shares what it’s been like to step out of management and into the senior individual contributor track at one of the world’s largest technology companies. We explore how AI is reshaping product marketing, sales enablement, and p…
In this episode, Megan Cabrera, former VP of Marketing Operations at Sophos, opens up about what it took to build an enterprise AI search strategy when the playbook didn’t exist yet. From navigating constant algorithm shifts, to figuring out how brands show up in communities like Reddit, Megan shar…
This episode, we explore what it means to be an AI-ready marketer. Starting with the macro fears that have marketers anxious right now, and moving into what the best teams are doing about it. Drawing on Tammy’s experience at BMC and her work co-founding the Charlotte Marketing AI Exchange, we dig i…
This episode, we’ll explore how AI is reshaping account-based marketing with Murali Kandasamy, VP of Growth & Strategy at PathFactory. Drawing on original research from Intercept Watchtower, we'll unpack the real blockers holding ABM programs back, where AI chatbots and content intelligence are…
This episode explores what AI PCs really change for marketers and why the device should be part of your AI strategy. Jeannette Kennedy from Microsoft breaks down what AI PCs are in plain language and explains how local AI processing and small language models open up new ways of working that you can…
In this episode, we’ll explore how AI is moving from a personal productivity tool to an organizational transformation lever inside professional services with Mahadev Sastri, Director of Marketing at CGI. Drawing on original research from Intercept Watchtower, we’ll unpack the gap between where most…
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