이 팟캐스트 소개 🔗
Brand New Rules is the podcast for marketers, founders, and business leaders who are done playing it safe. Hosted by the Jasmine, Ariana and Christina from Groundfire, each episode breaks down the unwritten rules of branding, culture, and identity — and rewrites them. From AI-driven strategy to cultural accountability to the death of ad fatigue, we dig into what it actually takes to build brands people believe in. We dissect real campaigns, challenge industry norms, and bring on guests from the worlds of brand strategy, communications, and culture to talk about what's working, what's failing, and what comes next. Featuring our signature "Rebrand This" segment — where we take real brand missteps and rebuild them from the inside out. No fluff. No corporate speak. Just real conversations about the shift happening right now. New episodes drop bimonthly.
업데이트 빈도:
biweekly
평균 오디오 길이:
28 minutes
게스트 인터뷰
영어
미국
에피소드 8 개
2026년 4월 1일부터
episodic
최신 에피소드 🔗
Season 1 finale. Eight episodes. One argument: you have to know
who you are before you build outward.
In this episode we turn the lens on you. We break down the real
signs you have a branding problem — including why most brands don't
find out until it's already costing them — and walk through t…
이전 에피소드 🔗
Can you tell when a brand stopped being run by the people who built it?
In this episode, we open by reading a real brand statement out loud.
Nobody believed it. Turns out, both founders had stepped down within
a year of each other — and within two years, the mission was sold,
the name was gone, …
"For the culture" has been borrowed, repackaged, and run into the ground by brands that never earned it. In this episode, Christina, Jasmine, and Ariana break down where the phrase actually came from, why proximity isn't the same as belonging, and what it really takes for a brand to show up in a co…
The conversation explores the analog trend and its impact on brands and consumers. It delves into the class dimension of the trend, the role of friction in branding, and the practical considerations for brands in responding to the trend. The key takeaways include the significance of the analog tren…
Most companies fall into the trap of chasing trends, believing they must appeal to the next generation to survive. But true success lies in understanding who your brand is meant for and building a future around that clarity. This episode explores how brands like Abercrombie and Pinterest redefine r…
What happens when your growth outpaces your brand? Chaos. In this episode, we break down why branding and growth aren't separate strategies, the warning signs that your brand can't keep up, and how to fix it before things fall apart. The hosts get into brand-as-ecosystem thinking, alignment, and th…
The conversation delves into the distinction between brand crises and consequences, emphasizing the importance of accountability over image protection. It explores the role of crisis management in branding and the need for brands to focus on rebuilding trust rather than protecting perception.
We l…
In our debut episode, we introduce ourselves, share why we started Groundfire Agency, and retire the branding rules that should've been gone a long time ago.
What's one branding opinion you're tired of pretending to respect? That's where we start. Then we burn the old rules down and tell you what …
이 팟캐스트의 모든 에피소드를 보셨습니다
면책 조항: 이 페이지에 포함된 팟캐스트와 작품은 Groundfire Agency에서 가져온 것입니다. 이 팟캐스트는 소유자의 재산이며 Listen Notes, Inc.와 제휴하거나 보증하지 않습니다.
팟캐스트 검색 엔진
당사 웹사이트를 사용하여3,823,878팟캐스트 및195,678,881에피소드를 사람, 장소 또는 주제별로 검색할 수 있습니다.
지식에 대한 투자가 가장 큰 이익을 주기에 저는 팟캐스트를 듣습니다.
‐ Benjamin "Llamacorn" Franklin
이 팟캐스트 요청하기
Why to claim podcasts?
If you are a podcaster, the best way to manage your podcasts on Listen Notes is by claiming your Listen Notes
podcast pages.
It is a great, free way to engage the podcast community and increase the visibility of your podcasts.
After claiming your Listen Notes podcast pages, you will be able to:
✓
Manually refresh the RSS feed to sync up
✓
Get a verified badge (
✓
) alongside with your podcast name on Listen Notes
✓
Post 분류 광고 for sponsorship,
guests, co-hosts,
cross-promotion...
✓
Respond to listener comments on Listen Notes
✓
Use speech-to-text techniques to transcribe your show and
edit transcripts
✓
Improve the presence of your podcasts, e.g., self-service
팟캐스터 인터뷰...
✓
If you share your Listen Notes page and at-mention @ListenNotes
on X (formerly Twitter),
공식 X(구 Twitter) 계정 will retweet to promote
your show to our followers.
Coming soon:
◯ Self-service promotion on Listen Notes
◯ Track your podcast stats on Listen
Notes, e.g., listens, page
views...
◯ Manage episodes
