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Around the Workstand is our podcast where we discuss the work done here at Workstand. Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops. Every subscription includes an optional point of sale at no extra cost. Workstand helps local bicycle retailers leverage the power of our bicycle industry-leading data network to run a more efficient business and expand sales opportunities.
We offer the most complete catalog of product data, including images and descriptions, expanded sales potential, and improved efficiency for both retailers and suppliers. Included drop shipping and brand marketing partnerships to build powerful relationships.
To complement our software services, Workstand is also a complete digital marketing partner. We work with over 400 bike shops, including many of the nation’s largest, offering website maintenance, Google Ads, SEO, graphic design, custom websites, and more.
Contact us anytime for more information: podcast@workstand.com
업데이트 빈도:
every 24 days
평균 오디오 길이:
18 minutes
게스트 인터뷰
스폰서 있음
영어
미국
에피소드 128 개
2021년 7월 16일부터
episodic
최신 에피소드 🔗
In this episode, we talk about October marketing ideas for bike shops as we move from summer into fall. We focus on how stores can use the seasonal shift to promote new arrivals, support in-store sales, and keep the website aligned with what customers see in the shop.We start with fall apparel and …
이전 에피소드 🔗
Summer is closing up, kids are headed back to school, and September can be the gateway to the holiday season if you're prepared. Here are our tips for marketing your store in September. What did we miss? What works for you?
Back to School
Historically, K-12 schools start the day after Labor …
Bike shop owners and managers are often diligent about merchandising in their stores. The same type of attention can make a positive difference on bike shop websites. Let's talk about homepage merchandising! It's exciting, right?
“Above the fold” - what this means and why it’s important
…
In our Monthly Marketing Series, we'll be taking a look at the upcoming month and discussing tips and tactics to plan for holidays, seasonal trends, and a general marketing calendar to help bike shops stay ahead of the game and ready to capture sales. This month, we plan for August 2026.
End o…
Prices for products displayed on websites are a topic we frequently discuss both internally and with Workstand website users. Rather than a deep dive into advanced troubleshooting methods, today, we will point out the main sources of the prices displayed and the easy solutions to explore. Beyond th…
Mark Still and Alex Slocum, Workstand's Director of Product, discuss the current state of AI and its effect on consumer behavior, shopping, and the continued (growing even) advantage of local retail.
Most people hear or even say ‘AI’ daily - what is AI now and what is it not?
LLMs defined
LL…
We're not saying it doesn't take a focused effort or real work. What we are saying is that many of the barriers that local, independent bike shops continue to believe rule them out of meaningful sales growth are no longer valid. Workstand has the tools and expertise to help every bike sho…
Google Local Product & Awareness Ads are some of the best levers we have to capture both high-intent shoppers who are ready to buy the products in stock on your floor now and people simply looking for a bike shop for service or answers to general sales questions.Our four-person ads team, led by…
We delve into the mission behind the livestream, which will offer clients an engaging medium to explore topics that impact their retail operations and learn how Workstand can help them facilitate growth. The first monthly session, on March 17th at 9:30am MDT, is set to focus on landing page content…
As we approach spring 2026, thinking about the product mix in-store and online can make a huge difference in a local bike shop's success as prime riding weather returns to many parts of North America.What are your potential customers searching for online? What would they buy with that new bike…
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