このポッドキャストについて 🔗
Ubiquitous is a documentary-style business podcast about how companies, creators, and ideas break out and become widely known. Each episode uses deep research, long-form interviews, and visual storytelling to unpack the specific choices, distribution moves, and turning points behind that growth.
Hosted on Acast. See acast.com/privacy for more information.
ホスト:
更新頻度:
every 26 days
平均音声長:
17 minutes
ゲストインタビュー
英語
アメリカ合衆国
11 エピソード
2025年8月22日から
episodic
最新エピソード 🔗
For over 40 years, Shep Hyken has become one of the most recognizable names in customer experience.
He has advised more than 1,200 organizations, written eight books, published thousands of articles, built one of the world's longest-running customer experience newsletters, and spent decades studyin…
以前のエピソード 🔗
At its peak, Kodak controlled roughly 90% of the U.S. film market. It also invented the digital camera, then failed to protect its core business from the future it helped create.
The usual incumbent story is about disruption: a younger, faster company arrives and takes the market away. But the more…
A behind-the-scenes look at how I repositioned HackerRank for the AI era, rebuilt the narrative for enterprise buyers, and launched a tightly scoped ABM motion to penetrate high-value accounts. Covers the systems, tradeoffs, and execution that turned positioning into pipeline while strengthening lo…
This piece breaks down a shift I call channel inflation — attention across the internet has been repriced, and every format now carries higher expectations than it did even a few years ago. Content types have traversed across platforms. What used to live in paid courses, blog posts, or polished med…
#BusinessGrowth #SaaSGrowth #B2BMarketing #GoToMarketStrategy #DemandGeneration
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📒 RESOURCES
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🚀 PRE-REGISTER: THE UBIQUITY ENGINE
The new playbook on how breakout SaaS companies become everywhere at once ↴
🔗 https://michaelbecker.org/ubiquityengineboo…
In 2019, SAP acquired lifecycle personalization provider Emarsys for $500M. At the time, Emarsys had grown from $135M ARR in 2017 (when I joined) to $175M ARR in 2019, a ~14% CAGR that valued the deal at roughly a 3x revenue multiple.
In this episode, I break down why SAP made the move, how Emarsys…
Twilio is one of the clearest examples of expansion revenue driving enterprise value. In this episode, I break down how Twilio’s developer-first GTM, usage-based pricing, and broad product catalog produced dollar-based net expansion rates of 170% in its early years, held 120–130% at scale, and sust…
This episode comes from a conversation I had with Mehmet Gonullu on The CTO Show. We cover the shift from old-school marketing tactics to system-driven models, why outreach still matters but needs a new approach, and how startups can build momentum in content without a full marketing background.
I …
You don’t need to wait years before people see you as an expert. In this episode, I walk you through a 30-day plan to build credibility fast.
Here’s what we cover:
How to capture speaking footage that makes you look established, even if you book your own room.
Why hosting your own small event ser…
This episode is a concise, operator-grade briefing on what buyers actually underwrite in diligence and how to engineer a company that commands a premium valuation multiple. You’ll learn how to align your GTM, ops, and finance with the exact factors PE and strategic acquirers model so you can increa…
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