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このポッドキャストについて 🔗
A podcast for small business owners and marketers who are interested in staying relevant on the latest tips, tactics and strategies in online marketing.
更新頻度:
every 37 days
平均音声長:
17 minutes
英語
アメリカ合衆国
25 エピソード
2020年2月29日から
episodic
最新エピソード 🔗
In Part 2 of our series on how to analyze the effectiveness of your content, we're looking at "middle of funnel" content. This is content that grows your email, SMS or other lists in some way. How do you know if the content designed to grow those audiences is working? Find out on this episode!
If …
以前のエピソード 🔗
On this weeks episode, we go over how to measure the effectiveness of the content you're creating to promote your business online. What should you be tracking and considering to know if its really working? Tune in to find out!
This week we're talking about how to come up with ideas for the content you use to promote your business online. It's a little more than randomly scrolling Instagram and hoping inspiration strikes you. There's a system to uncovering what those topics should be, and we break the whole thing down thi…
How often have you been told to just "niche down" your content so you can find your audience? Here's the truth: niching down IS a good idea... but maybe not for the reasons you're thinking. When you slot yourself into a niche, you create a position for yourself in the market... which helps you stan…
On today's episode, I interview Sydney Hart, Branding and Design Expert. If you've ever looked at your website, logo, colors, and image and wondered if it was capturing your brand effectively, then this episode is for you! Sydney share some amazing branding insights and secrets that you won't want …
In this episode we go over rethinking Digital Marketing Funnel: how it's been pitched to you, the reality of it, how you can flip the funnel process in your strategy, and how you can actually and realistically get a funnel to work!
But if you truly want to take your digital funnel further, join o…
Sometimes we think we know our customers but we really haven't looked at all aspects of them!
My husband, Alex Rosen, is filling in for this episode where he covers the 4 Consumer Buying Behaviors you'll want to consider as you think about your own segment of customers.
He also details how to ada…
How many times have you been told you need a "welcome sequence" but you weren't entirely sure what that meant? This episode demystifies what a welcome sequence for your email subscribers is, what the emails need to contain, as well as the purpose of each email.
Let's spend some time thinking about what it means to operate a business responsibly, ethically, and mindfully. Because here's the thing: as marketers and business owners we have a responsibility the people we serve. This means thinking about their needs first.
This weeks episode goes deeper into…
On today's episode, we conclude our series on how to move your small business online with Search Engine Optimization (SEO). We discuss keyword research and strategy and even local SEO.
The Small Business Online Transition Plan Workbook referenced that pairs along with this series is a FREE to dow…
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