このポッドキャストについて 🔗
This is your go-to podcast for all things marketing, branding, and customer experience. We’re bringing you honest and fun conversations with bite-sized insights. Hosted by BrightSign’s CMO Brian Rowley and Head of Integrated Marketing Laura Smith, you’ll hear from industry pros, creatives, and innovators about what’s actually working in today’s evolving, digital-first world. No fluff — just real insights on how brands are connecting with audiences and driving growth. Tune in for fresh ideas, big thinking, and all the tips you need to take your marketing game to the next level.
更新頻度:
biweekly
平均音声長:
34 minutes
ゲストインタビュー
英語
アメリカ合衆国
36 エピソード
2025年5月23日から
episodic
最新エピソード 🔗
Consumers are getting better at tuning out brands, and marketers may have themselves to blame. After years of pushing more content across more channels, the fight for attention has become increasingly difficult. So how can brands break through when audiences are more selective than ever about what …
以前のエピソード 🔗
The return-to-office debate often gets framed around productivity. But what if productivity isn’t the real issue? This episode takes on the harder questions about what remote work can cost companies when it comes to culture, learning, and loyalty.
Brian and Laura revisit their case for flexible wor…
Brainstorming has a branding problem. Put the word on a calendar invite and you can almost hear the collective groan. Too often, the way teams approach brainstorming gets in the way of the ideas they are trying to generate.
On this episode of Prose + Comms: Engagement, Unplugged, Laura and Brian un…
Brands want loyal customers who trust them enough to advocate on their behalf. But when the relationship only seems to matter at renewal time or when the brand needs something, customers notice.
In this episode, Brian and Laura talk with customer experience strategist and fractional Chief Customer …
Every generation brings a different set of expectations to the workplace, and Gen Z is no exception. The real challenge for leaders is separating stereotypes from meaningful shifts in how people think about ambition and career growth.
On this episode, Laura and Brian examine where Gen Z’s workplace…
Creative teams face constant pressure to move faster while working with tighter budgets. As the demand for content grows, brands need a creative process that gives strong ideas room to emerge and develop.
In this episode, Laura and Brian talk with Will Burns, founder and CEO of Ideasicle X, about h…
Watching competitors is smart. Letting every campaign, product launch or viral post derail your marketing strategy is not.
In this episode, Brian and Laura unpack the difference between competitive awareness and competitive obsession. They explore why leadership pressure can push marketing teams in…
Customers are drowning in messages, and most brands are responding by sending more. But breaking through is not always about being louder, faster, or more personalized. Sometimes it is about making people feel like the interaction was meant for them.
In this episode, Laura Smith and Brian Rowley t…
Return to office is back in the spotlight, but for marketing teams, the real question is bigger than where people sit. It’s about trust, creativity, collaboration, and whether great work actually depends on being in the same room.
In this episode of Prose + Comms: Engagement, Unplugged, Brian Rowle…
Every brand says it cares about customer experience, but customers remember what actually happens, not what the campaign promised. This episode of Prose + Comms: Engagement, Unplugged explores why customer centricity is harder to achieve than most companies think.
Brian Rowley and Laura Smith are j…
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