このポッドキャストについて 🔗
Where marketers share the strategy stories behind amazing campaigns.
ホスト:
更新頻度:
weekly
平均音声長:
44 minutes
ゲストインタビュー
スポンサーがいる
英語
アメリカ合衆国
330 エピソード
2020年1月3日から
episodic
AUDIENCE OF THIS PODCAST 🔗
~33.05% of listeners are from United Kingdom.
🇬🇧
GB
33.05%
🇦🇺
AU
19.74%
🇺🇸
US
10.45%
🇳🇿
NZ
2.82%
🇳🇱
NL
2.61%
🇮🇪
IE
2.59%
🇨🇦
CA
2.34%
🇩🇪
DE
1.71%
🇪🇸
ES
1.69%
🇺🇦
UA
1.51%
🇫🇮
FI
1.51%
🇨🇭
CH
1.48%
🇸🇬
SG
1.36%
🇮🇳
IN
1.17%
🇸🇪
SE
0.96%
🇦🇪
AE
0.90%
🇫🇷
FR
0.84%
🇵🇱
PL
0.84%
🇷🇴
RO
0.80%
🇿🇦
ZA
0.80%
🇳🇬
NG
0.78%
🇩🇰
DK
0.76%
🇨🇿
CZ
0.74%
🇭🇰
HK
0.61%
🇮🇹
IT
0.51%
🇳🇴
NO
0.49%
🇧🇪
BE
0.38%
🇲🇾
MY
0.34%
🇸🇦
SA
0.34%
🇸🇰
SK
0.32%
🇯🇵
JP
0.32%
🇵🇹
PT
0.30%
🇷🇸
RS
0.30%
🇵🇭
PH
0.28%
🇦🇹
AT
0.28%
🇭🇷
HR
0.23%
🇱🇹
LT
0.21%
🇧🇷
BR
0.19%
🇻🇳
VN
0.17%
🇹🇷
TR
0.17%
🇱🇻
LV
0.15%
🇮🇱
IL
0.15%
🇬🇷
GR
0.15%
🇷🇺
RU
0.13%
🇰🇪
KE
0.13%
🇵🇰
PK
0.13%
🇬🇭
GH
0.13%
🇮🇸
IS
0.13%
🇹🇭
TH
0.11%
🇮🇩
ID
0.11%
Others
1.79%
* Data source: directly measured on Listen Notes. リアルタイム
最新エピソード 🔗
This month's strategists pitch campaigns from Stella Artois and Glenmorangie Whiskey. They are W+K, Global Executive Strategy Director, Tass Tsitopoulos and EP+Co Chief Strategy Officer Chris Plating. Thanks to the Effies, Tracksuit and System1 for supporting this series.
以前のエピソード 🔗
In its effort to create distinction in the cluttered telehealth category, Grow's new campaign wants to create a distinction between therapy for crisis and therapy that helps you simply create the best version of yourself. I'm Joined by Mollie Partesotti of KDSP and Marshall Ball of Grow T…
Virtual Insanity by Jamiroquai (JL) resurfaces 30 yrs later in the campaign for Beefeater 0.0. Gin. CSO Damien Le Castrec and CCO Shelley Smoler share the story behind the recreation of the famous video and its link to the Beefeater 0.0. launch. You can see the creative work on our website here. We…
Veronica Thew, Head of Strategy at Mother, Ellery Luce, EVP, Strategy at Mischief and Jonathan Daly, Joint Head of Strategy at JL, pitch campaigns they love but never worked on to a Sold Out live audience. Next stop is LA at TBWA, Oct 28th at 5:30. Tix https://luma.com/nieh2u8r.Thx to The Effies, T…
Matt Carmichael, SVP Consumer Trends at Ipsos joins Lisa Zielinski, SVP Creative Excellence at Ipsos and myself to discuss the logic of generational cohorts and the alternative of life stage marketing. The three reports we reference in this episode are free to download below.https://www.ipsos.com/e…
In the fifth episode in our Effie series, Planning for Effective Outcomes, we talk about the state of marketing effectiveness with Andrew Tindall of System1 and the author of Future Demand, strategist and effectiveness expert, James Hurman. Thanks to the Effies and Tracksuit for supporting this spe…
The Coinbase team discusses the reframing of the brand and category, plus the opportunity that exists when 80% of Americans feel the existing financial system needs fixing. CMO, Cat Ferdon, VP, Brand, Gareth Kay and VP, Creative, Joe Staples. See all the creative work on our website or YouTube Chan…
Planners talk about brands they love, but never worked on. This month Depop and PlayStation. It's Joe Burns, Partner, Head of Strategy at Quality Meats, Brooklyn, and Jon Crowley, Partner, Head of Strategy at Fuse Create in Toronto. Thanks to Tracksuit and System1 for supporting our On the Spo…
James talks about his new, brilliant, evidence-based Lions Learning course on advertising effectiveness and his latest book that popularizes a new mental model for marketing that better connects our role to the language of business and growth. Always great having James on the show.
Is there a scarcity of difference? Is it scarce because sameness works? And what's the case for sameness? I'm joined by Chicago Chief Creative Officers and Chief Strategy Officers in front of an invitation-only group at BBDO, Chicago. Josh Gross and Landi Day from BBDO, Mark Gross from Hi…
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