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Nascent is a strategy for startups with no customers -- a methodology for founders to decide within days (not years!) whether their idea is an opportunity worth pursuing.
nascentidea.com
nascentidea.com
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In this episode, I interviewed Bill Albert, the founder of Greenlight Idea Lab, who helps vet ideas for new business creation. Bill has spent over 25 years in UX and product. He co-authored Measuring the User Experience and co-edits the Journal of User Experience. After years of making products eas…
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I hate it when a founder says they "talked to customers about a startup idea". If a startup is just an idea, then how can it also have customers? Sloppy language leads to sloppy thinking, which drives the most common outcome for startups: a founder wasting a year on an idea that was never going to …
How valuable is your startup idea? Nascent is a measurement strategy for startups with no customers. This episode presents a crucial step in valuing an idea: connecting the emotions revealed in customer discovery interviews to willingness to pay, measured in dollars.
To do this, Nascent applies co…
How valuable is your startup idea? Nascent is a measurement strategy for startups with no customers. This episode presents a crucial step in valuing an idea: connecting the emotions revealed in customer discovery interviews to willingness to pay, measured in dollars.
To do this, Nascent applies co…
Founders want customers, but ironically, the best way to get customers is by seeing the world in reverse. What kind of people are customers BEFORE they buy? Why do people pay money in the first place? Answering these questions will help you avoid the most common problem in startups: founders wastin…
When founders analyze discovery interviews, they trick themselves. Entrepreneurs today are like medieval bakers judging an oven by feel and then despairing when the bread comes out burnt or raw. Baking got reliable when thermometers replaced the guesswork, and founders need that same upgrade for th…
Advice from legendary entrepreneurs doesn't work for the rest of us because the legends have an innate sense for good startup ideas that they can't explain. We can't mimic their intuition but we can copy it with a measurement system.
In this episode:
(00:00) What legendary founders see
(03:19) Wh…
When founders run discovery interviews, they don't know what they're searching for, so they don't know if they found it. Here's the most important quality to extract from an interview: Is there any evidence that the interviewee might care about your startup idea? To determine this, founders can app…
Founders WASTE a year on bad startup ideas because they struggle to answer the question "How can I make sense of what interviewees tell me?". Today, founders typically evaluate responses using the criterion "I know a validated assumption when I see it" -- a recipe for fooling yo…
A key reason that founders WASTE a year on bad startup ideas is that they accept low-quality data that they'd NEVER accept elsewhere. Specifically, founders "capture" data from discovery interviews using their memory and their notes -- self-reported data that's a recipe for getting fooled…
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