このポッドキャストについて 🔗
Welcome to MediaSnack, the show that helps the world's leading marketers #GetGoodAtMedia
We make shows for marketing leaders who want to win! If you’re looking to sharpen your performance, stay ahead of the competition, and deliver real results, you’re in the right place.
Media is constantly evolving, and success belongs to those who can adapt.
Every episode, hosts Tom Denford and David Indo deliver actionable insights and proven strategies to help you outpace the competition, navigate industry changes, and drive measurable results in media and advertising.
We also welcome industry winners to share their secrets to success, giving you an edge in your own journey.
Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together.
#MediaSnack is presented by ID Comms the award-winning global media advisory and analytics firm, helping ambitious marketers #GetGoodAtMedia since 2009.
Find out more at www.idcomms.com
We make shows for marketing leaders who want to win! If you’re looking to sharpen your performance, stay ahead of the competition, and deliver real results, you’re in the right place.
Media is constantly evolving, and success belongs to those who can adapt.
Every episode, hosts Tom Denford and David Indo deliver actionable insights and proven strategies to help you outpace the competition, navigate industry changes, and drive measurable results in media and advertising.
We also welcome industry winners to share their secrets to success, giving you an edge in your own journey.
Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together.
#MediaSnack is presented by ID Comms the award-winning global media advisory and analytics firm, helping ambitious marketers #GetGoodAtMedia since 2009.
Find out more at www.idcomms.com
ホスト:
更新頻度:
weekly
平均音声長:
19 minutes
ゲストインタビュー
スポンサーがいる
英語
アメリカ合衆国
298 エピソード
2026年2月27日から
episodic
最新エピソード 🔗
In this episode of #MediaSnack, Tom Denford and David Indo dive into the latest shakeup in the cola wars as Coca-Cola splits its global media account among Omnicom, WPP, and Dentsu. They discuss the implications of Pepsi's strategic move to Publicis and what it means for these beverage giants. The …
以前のエピソード 🔗
In this episode of #MediaSnack, I sit down with Dave Kersey, VP and Global Head of Media at SharkNinja. We dive into his journey through the media landscape, discussing how he transitioned from agency roles to brand leadership, and the importance of leveraging media as a strategic investment rather…
In this episode of #MediaSnack, Tom and David dissect the evolving role of marketing procurement during global agency reviews. As Media Palooza accelerates, modern procurement leaders are stepping away from 2015-era unit-cost slashing to become strategic architects of agency operating design.
We ex…
In this episode of #MediaSnack, Tom Denford and David Indo explore the pivotal role of CMOs in driving successful agency pitches. They discuss the importance of having marketing leaders at the forefront to inspire agency talent and ensure growth-focused outcomes rather than cost-cutting races. The …
On this episode of #MediaSnack WINNERS, Tom Denford sits down with Megan Matlock, SVP of Media and Partnerships at FanDuel, to explore what it takes to build a media organization that can move at the speed of sport without losing sight of the customer. Megan shares how FanDuel thinks beyond simply …
In this episode of #MediaSnack, Tom Denford and David Indo dive into the art of agency renegotiations amidst the Media Palooza frenzy. They explore the strategic advantages of closed-door negotiations over public pitches and explain why renegotiations can offer a more effective path for advertisers…
In this episode of #MediaSnack, Tom Denford and David Indo dive into the unfolding drama between top media agencies and global brands Coca-Cola and PepsiCo. With Publicis stepping back from Coke to embrace a lucrative PepsiCo deal, Coca-Cola is left in a strategic quandary, reopening its $700 milli…
In this episode of #MediaSnack, Tom Denford and David Indo delve into the intricacies of Media Palooza—a pivotal period where $40 billion in media spend is up for grabs. They explore three strategic approaches advertisers can take: a wide-scale competitive pitch, a discreet renegotiation with incum…
In this episode of #MediaSnack, Tom Denford and resident pitch expert Yasmena explore the art of crafting the ultimate pitch brief amidst the $40 billion Media Palooza wave expected in 2027. They emphasize the importance of presenting a clear, strategic vision to attract top agencies and share insi…
In this episode of MediaSnack, we delve into the crucial elements of preparing for agency pitches, especially in the context of a potential MediaPalooza. I discuss the common pitfalls of acquiring off-the-shelf agencies without first assessing internal media capabilities. We explore the importance …
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