このポッドキャストについて 🔗
Before you can attract your ideal design clients, you have to get their ATTENTION. In this podcast, we'll discuss strategies for EFFECTIVE online marketing, stories of design professionals building THRIVING businesses today, and the steps you need to take to shed the "Underpaid Architect" identity and become today's "PROFITECT".
更新頻度:
weekly
平均音声長:
20 minutes
英語
アメリカ合衆国
54 エピソード
2020年1月31日から
episodic
AUDIENCE OF THIS PODCAST 🔗
~90.87% of listeners are from United States.
🇺🇸
US
90.87%
🇨🇦
CA
3.65%
🇮🇩
ID
1.21%
🇮🇳
IN
0.76%
🇬🇧
GB
0.53%
🇦🇺
AU
0.53%
🇨🇴
CO
0.38%
🇬🇪
GE
0.22%
🇵🇭
PH
0.22%
🇪🇬
EG
0.15%
🇭🇷
HR
0.15%
🇵🇰
PK
0.15%
🇲🇰
MK
0.15%
Others
1.03%
* Data source: directly measured on Listen Notes. リアルタイム
最新エピソード 🔗
If you're anything like me, it's really easy to get caught up in learning "all the things" about how to market your design firm, listening to podcasts and audiobooks and trainings and Facebook groups, and feeling the need to be omnipresent across the internet and social media to have a shot at as m…
以前のエピソード 🔗
I've just spent an afternoon auditing my time spent in my business this week...
OOF.
Based on the Clockwork principles brought to life by Mike Michalowicz and Adrienne Dorson, this week I want to share how you can categorize EVERYTHING you do in a given week into just 6 categories...
Some of tho…
Beautiful photography and graphics aside, the copy we include on our websites, blog posts, emails and social media posts is CRITICAL to bringing potential clients into our world, and bringing the RIGHT ones into working relationships.
More specifically, the HEADLINE of your content makes all the d…
Today I'm talking about productization, and how we can better reach & connecting with our potential clients through selling our design process and services as PRODUCTS.
The marketing content for our design firms needs to:
1. be strictly defined to match our brand for as long as possible;
2. appeal to as many people as possible;
3. be produced as precisely and perfectly as our construction documents, and;
4. teach potential clients about what we do and how we d…
The vast majority of architecture and landscape architecture firms are making fundamental mistakes with their online content... and they don't even realize it, because everyone else in their market is doing the SAME thing!
In this episode, I'm breaking down the 3 common things that lead to content…
There are multiple paths to success in the AEC industry, above and beyond the direct-to-client design services model. This week's podcast is all about taking CONTROL of your firm's direction and revenue, creating autonomy AND opportunity. Alex Gore & Lance Cayko of F9 Productions ha…
You probably wouldn't repeat a design project to project, but when it comes to your firm's social media and marketing, repetition is a GOOD thing...
...so long as the intent of your message is crystal clear and your audience specifically-defined.
Let's talk about how being a broken record can hel…
Running a successful design firm requires BALANCE.
If you nod to every client whim and request, you probably won't get the projects that you'd be proud to showcase in your portfolio...
Hold a death grip on your aesthetic, and you'll probably have a hard time getting clients in the door as a start…
As business owners and design firm leaders, we are more often than not juggling multiple balls, wearing multiple hats, putting out multiple fires... it's the nature of running a business.
As our minds are constantly tasked with "doing all the things", can you think of a time when you weren't 100% …
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