3 Second Selling

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When the stakes are high, people don’t choose the best strategy—they choose the person they trust most. In this episode of 3 Second Selling, David Gee sits down with Thomas Cox of Cox Capital to unpack how trust is actually built in moments that matter. From why clients are “buying you” more than y…

Real Artists Ship. Those three words in a recent New York Times piece on A.I., and specifically A.I. programming, caught my eye. Apparently, it’s an old programming axiom, and ties back to Steve Jobs, who famously believed that finishing and releasing something matters more than endlessly refining …

Let me ask you a question that will make every marketer, speaker, and business owner slightly nauseous: Have you ever Googled something… got the answer… and never clicked a link? Of course you have. Congratulations. You’ve just met your new customer behavior. And here’s the punchline: your audience…

If you’ve been sitting on a big idea because the finish line feels heavy, or distant, or somehow unattainable, this is for you. Maybe you're like me. Great at starting things. Creative. Lots of ideas.  Finishing is the hard part though. The part that gets quiet. And that's exactly where c…

As you set your intentions for the year ahead, choose the path that gives you stories, not excuses, attempts over avoidance, action over perfection, experience over endless preparation. You survive failure. But you don’t outgrow regret.

We are often far more intentional with the words we use with others than the words we use with ourselves. And those private words—the ones no one else hears—the silent narration running through your head all day, just might be the most impactful words you ever use. So make them positive!

If you’ve ever wondered why some messages land instantly and others vanish without a trace, here’s the uncomfortable truth:We don’t live in a marketplace of ideas anymore. We live in a marketplace of attention.And in that marketplace, attention isn’t something you receive. It’s something you earn —…

In today’s economy, the scarcest resource isn’t money. It isn’t talent. It isn’t even time. It’s attention. Here are a few quick ideas to make the most of your precious first few seconds. 

How do we win attention, earn time and trust, and create instant emotional connection in a world that’s moving faster than ever? Check out this episode of the 3 Second Selling™ podcast as I discuss the science of snap judgements, why most hooks suck, how to craft a good hook and give you some real …