INFORMAZIONI SU QUESTO PODCAST 🔗
Do your want to grow your B2B SaaS internationally and reach customers in different countries? Navigating the complexities of product and content localization can be daunting, but you don’t have to do it alone.
Join us every other week as we dive deep into the world of international expansion. Our podcast features insightful interviews with founders, GTM professionals and industry experts in digital marketing, international SEO, UX writing, translation, and localization. They share their firsthand experiences and strategies for successfully entering new markets and creating content that resonate with diverse audiences.
Tune in to learn valuable tips and get inspired to help your SaaS business grow internationally!
Join us every other week as we dive deep into the world of international expansion. Our podcast features insightful interviews with founders, GTM professionals and industry experts in digital marketing, international SEO, UX writing, translation, and localization. They share their firsthand experiences and strategies for successfully entering new markets and creating content that resonate with diverse audiences.
Tune in to learn valuable tips and get inspired to help your SaaS business grow internationally!
Conduttori:
Frequenza di aggiornamento:
biweekly
Durata media dell'audio:
28 minutes
Interviste agli ospiti
Inglese
Stati Uniti
68 episodi
da 14 Settembre 2023
episodic
ULTIMO EPISODIO 🔗
When localization is everybody’s job, it’s almost always nobody’s job. And a year later, your product speaks with five different voices in every language.
In this episode, Nicola Calabrese talks with Sofiia Hapon, Business Development Manager at Crowdin. Sofiia has seen localization from three sid…
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EPISODI PRECEDENTI 🔗
Every website is selling one thing: trust. And according to Irwin Hau, most companies lose it the moment they take their website into a new market.
Irwin is the founder of Chromatix, a web agency in Melbourne, and ConversionCow, a conversion software. After 17 years and close to 70,000 websites an…
How do you actually win a new market, and where does AI help (or get in the way)?
In this episode of The Multilingual Content Podcast, Nicola Calabrese sits down with Florian Müller, a Berlin based digital strategy consultant and founder of FM Consulting, who has led go to market efforts across Ge…
🌍 Are you making these common mistakes in your product localization strategy?
Join our host, Nicola Calabrese, as he dives deep into the world of international expansion with Melanie Heighway, Head of Product Internationalization at Atlassian. 🚀
This episode unravels the myths surrounding localiz…
This episode is a little different. Instead of Nicola asking the questions, Valeria Nanni, Senior Localization Manager at Skyscanner, turned the microphone around and interviewed him about his new book, Localization in the Age of AI.
They covered a lot of ground. Why most AI localization pilots ne…
🎙️ Most SaaS companies expand the same way: pick Germany or France, translate the homepage, hire a half-bilingual rep, and treat the whole thing as a quarterly goal. Six months later, the spend is shut down, and the verdict is "the market didn't work."
The market was fine. The approach was not.
In …
How do you scale localization with AI without losing the human touch that makes marketing actually work?
In this episode, Nicola Calabrese sits down with Antonella Alterio, Senior Localization Manager at Skyscanner, to unpack how a 40-language travel platform balances speed, quality, and cultural n…
How do you go from manual, ad-hoc localization to a program that actually scales? 🤔
Maria Caravaca Gomez, Localization Lead at SoSafe, shares how she built the company's localization program from scratch. And yes, we got to see this transformation up close 💪
In this episode, we cover:
🔧 Why ever…
In Part 2 of his solocast series, Undertow Founder Nicola Calabrese gets practical about building a localization program that actually works as you grow. If you're still copy-pasting translations into your CMS or relying on scattered Google Docs, this one's for you.
Nicola breaks down the four pill…
How is AI reshaping international growth—and what does it mean for your marketing strategy?
In this episode, Nicola Calabrese talks with Joliene van Grieken, Co-founder of The Growth Syndicate, about the shift from traditional SEO to AI-driven search and how companies should adapt when expanding g…
Dichiarazione di non responsabilità: Il podcast e la grafica incorporati in questa pagina provengono da Nicola Calabrese from Undertow, che è di proprietà del suo proprietario e non è affiliato o approvato da Listen Notes, Inc.
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