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Tom Grant is a senior analyst at Forrester Research. The Heretech podcast features interviews with people who have provocative opinions about the technology industry. Special emphasis on product management and product marketing.
Inglese
Stati Uniti
36 episodi
da 08 Marzo 2010
episodic
ULTIMO EPISODIO 🔗
Jim Holland of Mission Creek Partners and I discuss the relationship between PM and executives in technology companies. What do executives really want from the PM team? Plus, some recent news about this week's Forrester open house, and this month's Product Camps in Silicon Valley and Texas. (c) 201…
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EPISODI PRECEDENTI 🔗
Forrester analyst Jonathan Penn describes nature of security threats, and how they affect tech industry company's product strategy. Will security ever not be in the top 3 IT concerns? Does that represent an opportunity for security start-ups, or not? Plus, newly-published research on the demographi…
Chor-Ching Fan of Jackbe tells us how to build good mash-ups, the reasons for their adoption, and the kinds of solutions that are good fits for mash-ups. Plus, some quick research news (the Agile adoption doc is published!), and a great article on the value of failure. (c) 2010 Tom Grant
Brian Lawley of the 280 Group tells us how the PM profession has changed, and what it takes to be an exceptional PM. Plus, advice for taking your application to a social networking platform like Facebook. (c) 2010 Tom Grant
After an unintended hiatus, we're back! This week, Mike Marfise of Jive Software tells us how the tech industry's understanding of innovation has matured. Plus, a good example of how to use social media to share product details and plans with your customers. (c) 2010 Tom Grant.
Stephen Liu and Petra Neiger of Cisco explain how their serious game, myPlanNet, illustrates Cisco's 25 years in the networking business. And it's an amazingly successful marketing tool. Plus, a quick pointer to a site that suggests how to get lots and lots of user-generated content. (c) 2009 Tom G…
Our guest, Marie Kalliney of Ultimate Software, describes their innovative PM team structure that just makes sense. Plus, some quick news about the PM open house and upcoming research. I also ponder a curious omission in some corners of the blogosphere. (c) 2009 Tom Grant
April Dunford, who writes the blog Rocket Watcher, explains the product marketing challenges in the tech industry, and the special problems facing startups. We also talk about how PMs can embrace social media without a huge hit to their schedule. Plus, a juicy tidbit from the upcoming research docu…
Forrester's Rob Koplowitz tells us how organizations adopt SharePoint, and the lessons learned for other technology vendors. But first, a recap of last week's open house on "social product management," and some musings on the product strategy for Google Wave. (c) 2009 Tom Grant.
Brian Drummond tells us how Agile adoption worked at Yahoo! How did it start? How did different teams share best practices? How do you make Agile the status quo in a big software company? Plus, news of the first PM open house at the Forrester office in Foster City, CA. (c) 2009 Tom Grant
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