INFORMAZIONI SU QUESTO PODCAST 🔗
Join the McCann creative community as we analyse and address the opportunities, challenges, and changes faced by marketers, and share stories and lessons from some of the biggest advertising and marketing campaigns.
Conduttori:
Frequenza di aggiornamento:
every 52 days
Durata media dell'audio:
36 minutes
Interviste agli ospiti
Inglese
Stati Uniti
27 episodi
da 06 Aprile 2023
episodic
ULTIMO EPISODIO 🔗
For many insurance brands, marketing follows a familiar forumal: price, product features and category conventions. Admiral chose a different route, putting people at the heart of its brand with a distinctive and effective brand world that stands apart in the category.
Together, Admiral and McCann h…
CERCA TRA GLI EPISODI PASSATI
Cerca gli episodi passati di The Brief.
EPISODI PRECEDENTI 🔗
How do you keep a 70-year-old brand feeling fresh, relevant, and full of energy?
In this special live episode of The Brief, recorded at MAD//North, we share the story behind Jammie Dodgers and how embracing mischief as a cultural truth helped unlock new growth for the brand.
Featuring McCANN’s Im…
The non-alcoholic beverage sector isn’t just about ‘not drinking’ anymore - it’s about more and better choices, superior flavours, and a fundamental shift in social culture.
In this episode of The Brief, host Jo Jacques, Managing Director, Advertising, at McCann, is joined by Nik Keane, Founder and…
In this special wrap-up episode, host Ellis Bird takes us on a journey through the highlights of 2025. From exploring the power of consistency with System1 to diving into the $9.7 trillion escape economy, redefining the cider category, and learning how play drives results, this year has been packed…
What if the key to unlocking brand growth was simply… having more fun? In this episode of The Brief, we share a live recording from our recent Effectiveness Well Told event, an incredible gathering of brilliant minds from System1, Effie UK, TikTok, Trainline, and Fox's.
We hear from our very own…
Forget rolling hills and apple-picking clichés, Crumpton Oaks is redefining the cider game! From the bold 2022 Straight Outta Crumpton campaign, a clever twist on N.W.A.'s iconic track, to the vibrant Happy Applecore campaign featuring an original track by DJ Hixxy, Crumpton Oaks puts nostalgia and…
We’ve all felt FOMU (the Fear of Messing Up) – but the emotions that drive B2B purchases are often overlooked and misunderstood. The result? $80billion of B2B deals in legal arbitration and missed opportunities.
In this episode, we’re joined by Asli Yilmaz, Managing Counsel, at the International C…
An estimated 14,000 tons of sunscreen end up in the world’s oceans every year, and as many as 80% of ordinary sunscreens contain chemicals that contribute to coral bleaching and dying reefs. But what if there was a sunscreen and a certification that would help coral instead of harming it?
In this e…
Whether it’s small moments throughout the day, or a big adventure, the need for escape is a fundamental human behaviour which has resulted in a $9.7 trillion economy. One that brands, both in traditional ‘escape’ industries such as travel and gaming and non-tradition industries like banking, can ta…
As the saying goes, ‘the only constant in life is change’, but research from System1 and the IPA shows that consistency is key when it comes to effective advertising. As we enter a new age of effectiveness, it’s never been more important to understand the impact and benefits of compound creativity,…
Dichiarazione di non responsabilità: Il podcast e la grafica incorporati in questa pagina provengono da McCann, che è di proprietà del suo proprietario e non è affiliato o approvato da Listen Notes, Inc.
MOTORE DI RICERCA PODCAST
Puoi utilizzare il nostro sito Web per cercare podcast3,830,122ed episodi196,585,597per persone, luoghi o argomenti.
I have no special talent. I am only passionately curious, and
I listen to podcasts.
‐ Albert "Llamacorn" Einstein
CERCA TRA GLI EPISODI PASSATI
Cerca gli episodi passati di The Brief.
RIVENDICA QUESTO PODCAST
Why to claim podcasts?
If you are a podcaster, the best way to manage your podcasts on Listen Notes is by claiming your Listen Notes
podcast pages.
It is a great, free way to engage the podcast community and increase the visibility of your podcasts.
After claiming your Listen Notes podcast pages, you will be able to:
✓
Manually refresh the RSS feed to sync up
✓
Get a verified badge (
✓
) alongside with your podcast name on Listen Notes
✓
Post annunci economici for sponsorship,
guests, co-hosts,
cross-promotion...
✓
Respond to listener comments on Listen Notes
✓
Use speech-to-text techniques to transcribe your show and
edit transcripts
✓
Improve the presence of your podcasts, e.g., self-service
intervista a un podcaster...
✓
If you share your Listen Notes page and at-mention @ListenNotes
on X (formerly Twitter),
il nostro account ufficiale X (in precedenza Twitter) will retweet to promote
your show to our followers.
Coming soon:
◯ Self-service promotion on Listen Notes
◯ Track your podcast stats on Listen
Notes, e.g., listens, page
views...
◯ Manage episodes
MODIFICA
Grazie, ci hai aiutato a mantenere aggiornato il database dei podcast.
