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LS 30
Global Rank
TOP 5%

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Frequenza di aggiornamento:
weekly
Durata media dell'audio:
33 minutes
Interviste agli ospiti
Ha degli sponsor
Inglese
Stati Uniti
169 episodi
da 03 Marzo 2022
episodic

ULTIMO EPISODIO 🔗

Apple’s latest adtech crackdown raises big questions for advertisers: is privacy winning, or are walled gardens simply gaining more power? We take a look at arguably the most anti-advertising giant in Big Tech. Also in this episode, PMW’s editorial team discuss the latest launches at Advertising We…

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EPISODI PRECEDENTI

OpenAI continues to double down on advertising, but are ChatGPT Ads' new 'Sponsored Agents' asking for too much unearned trust? Also in this episode of the Performance Marketing Unlocked podcast, PMW's editorial team discuss the future of the UK's creator economy, assessing whether or not advertis…
Users want personalisation, but an increasingly challenging targeting landscape – full of signal loss, third-party cookie deprecation, heightened consumer skepticism and increased regulation – is making fulfilling this wish tricky. On this episode of the Performance Marketing Unlocked podcast, Sim…
Attribution appears doomed to a future of fragmentation and guesswork, suffering from a "perfect storm" of disaster... but things might not quite be so dire. On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford and Jaye Cowle, CEO of Launch, join host Joe to ta…
Governments, regulators and competitors are doing what they can to stifle Big Tech's dominance across adland. Yet, key players such as Google, Meta and Amazon continue to reign supreme despite a myriad of legal troubles. Can the open web survive? On this episode of the Performance Marketing Unlocke…
AI answers, social search, and evolving consumer intent have completely rewritten the rules of discovery. So, what is actually happening to purchase decisions – and how do you measure success when the click vanishes? On this episode of the Performance Marketing Unlocked podcast, host Joe is joined …
YouTube just changed the rules regarding its view metric, counting views the second a video or Short begins as opposed to after a certain amount of engagement, likely causing a dramatic spike in viewership without an increase in watch hours. On the surface, it feels like a step away from modern mea…
Standard digital dashboards tell you where the click happened, but they miss where the purchase was born. Fortunately, returning to an older medium with a modern twist can help fill this critical measurement gap. On this episode of the Performance Marketing Unlocked podcast, Charmaine Tavassoly Mos…
How does Andy Burnham's subscriptions crackdown impact advertisers? Does Nielsen's acquisition of DoubleVerify put independent measurement under more pressure? And should your brand have a podcast? On this episode of the Performance Marketing Unlocked podcast, PMW's Senior News Reporter Bethany Lee…
In the wake of the FIFA World Cup, how can performance marketers better turn streaming TV into a high-impact, programmatic ad format? On this episode of the Performance Marketing Unlocked podcast, Julie Selman, SVP Head of EMEA at Magnite, joins host Joe to outline the future of connected TV (CTV).…
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