INFORMAZIONI SU QUESTO EPISODIO
Measured Direction is an audience-directed podcast covering topics related to Digital Analytics and marketing strategy. Keep the love flowing by submitting your questions to http://bit.ly/MeasuredDirection !
In Episode 1, we discuss, perhaps unsurprisingly, getting started in Digital Analytics as well as developing a Testing program and the joys of Tag Management.
Show Links:
Web Analytics 2.0 by Avinash Kaushik
http://www.webanalytics20.com/
Successful Analytics by Brian Clifton
https://brianclifton.com/
Digital Analytics Association
http://www.digitalanalyticsassociation.org/
#measure Slack
http://bit.ly/AddMeasureSlack
Learn Python!
http://learnpythonthehardway.org/book/
Learn R!
http://analyticsdemystified.com/analysis/tutorial_pulling_google_analytics_data_with_r/
Jason's Twitter/LinkedIn
https://twitter.com/JayTRose
https://www.linkedin.com/in/jtrose720
Tom's Twitter/LinkedIn
https://twitter.com/tmllr
https://www.linkedin.com/in/tmllr
This podcast can't happen without you! Please send us your problems and questions using this form: http://bit.ly/MeasuredDirection !
In Episode 1, we discuss, perhaps unsurprisingly, getting started in Digital Analytics as well as developing a Testing program and the joys of Tag Management.
Show Links:
Web Analytics 2.0 by Avinash Kaushik
http://www.webanalytics20.com/
Successful Analytics by Brian Clifton
https://brianclifton.com/
Digital Analytics Association
http://www.digitalanalyticsassociation.org/
#measure Slack
http://bit.ly/AddMeasureSlack
Learn Python!
http://learnpythonthehardway.org/book/
Learn R!
http://analyticsdemystified.com/analysis/tutorial_pulling_google_analytics_data_with_r/
Jason's Twitter/LinkedIn
https://twitter.com/JayTRose
https://www.linkedin.com/in/jtrose720
Tom's Twitter/LinkedIn
https://twitter.com/tmllr
https://www.linkedin.com/in/tmllr
This podcast can't happen without you! Please send us your problems and questions using this form: http://bit.ly/MeasuredDirection !
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CERCA TRA GLI EPISODI PASSATI
Cerca gli episodi passati di Measured Direction Podcast.
ALTRI EPISODI IN QUESTO PODCAST
Thanks again for your submitted questions to bit.ly/MeasuredDirection !
In this episode, we discuss:
Offline Attribution (Thanks @QUIjacqui82!)
Bot Spam and Ad Fraud
Show links:
Google Adometry
https://www.google.com/analytics/360-suite/attribution/
White Ops
http://www.whiteops.com/
#measure …
Thanks again for your submitted questions to bit.ly/MeasuredDirection !
In this episode, we discuss taking an "Agile" approach to analytics! Who is taking on the risk in a stakeholder/team relationship? How can process mitigate this risk? What are we trying to accomplish in our work and can pro…
Thanks again for your submitted questions to bit.ly/MeasuredDirection !
In this episode, we discuss:
Testing Methodology - Experimental Sample Sizing
Clicks vs. Session Metrics Discrepancy
Show links:
#measure Slack
bit.ly/AddMeasureSlack
Jason's Twitter/LinkedIn
twitter.com/JayTRose
www.linked…
Episode 2! Special thanks to everyone that submitted questions to bit.ly/MeasuredDirection !
In this episode, we discuss:
Last-touch Attribution (Thanks @petesena!)
Google Analytics Certification and Product Updates (Thanks, @llfgn!)
"Interpersonal Skills" and Organizational Challenges (Thanks, @…
Episode 5 - Bring on summer, eMetrics, etc.! Let's talk about the Internet of Things, which is another inbound data channel that integrates well with "traditional" digital customer data streams.
As always, thanks to everyone that submitted questions to bit.ly/MeasuredDirection !
In this episode,…
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