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Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Conduttori:
Frequenza di aggiornamento:
every 5 days
Durata media dell'audio:
22 minutes
Inglese
Regno Unito
155 episodi
da 28 Aprile 2020
episodic
ULTIMO EPISODIO 🔗
It’s clear that while the way we market is becoming more intelligent, the core of great marketing remains undeniably human. This Content360 Malaysia panel explores how to lead with heart in an age dominated by data and automated content. Hear from leaders who balance cutting-edge innovation with a …
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EPISODI PRECEDENTI 🔗
For a while, Mamee Double-Decker felt like it was doing everything right. The company was launching campaigns, rolling out SKUs and pushing limited-edition products. Yet despite staying visible, something was missing.“Our problem was not really the attention or media - but meaning,” said How Yuan Y…
In this episode of “In Conversation,” Karl Mak, co-founder of HEPMIL Media Group, shares how a failed regional expansion and the rise of TikTok led them to pivot into the creator economy, culminating in HEPMIL’s acquisition by Publicis Groupe. He discusses maintaining their cheeky brand identity, n…
In this episode of Marketing Connected's "In Conversation", Melvin Kuek, executive director of So Drama Entertainment, unpacks his journey from agency leader to digital-first content maker. Kuek shares how success metrics have shifted from pure profit to community signals and trust, …
Artificial intelligence chatbots have quickly become part of our everyday routines—from answering questions and drafting emails to planning trips and summarising long documents.
But as these tools become more convenient, they also become more deeply embedded in our digital lives, quietly collecti…
Born into the digital era rather than retrofitted for it, CHAGEE is betting that technology-led localisation - not simply aggressive expansion - will define whether global lifestyle brands can truly resonate in culturally nuanced markets such as the Philippines.
Speaking at the 2026 Content360 Con…
In this episode of “In Conversation”, Astro Malaysia chief sales and marketing officer Tai Kam Leong reflects on navigating rapid media disruption, balancing analytics with creativity, and why Astro is betting on experiential fandom and Malaysian content. He also shares insights into audience fragm…
In this episode of Marketing Connected’s “In Conversation”, APRW managing director Cho Pei Lin shares how she transitioned from practising law into PR and became an early advocate for litigation and disputes communications in Singapore. She discusses crisis management, reputation strategy, public t…
For Bryan Loo, founder and CEO of Loob Holding, the future of marketing is not just about dashboards and data points, it is about instinct, storytelling and understanding what everyday Malaysians truly connect with.Loob Holding is well known for bringing Taiwanese bubble tea chain Chatime to Malays…
The long‑standing narrative of Hong Kong and Singapore as close rivals, locked in a zero‑sum battle for Asia’s top financial and tourism hub, is being challenged by a new reality. While Hong Kong and Singapore are often seen as competitors, they are more akin to non‑identical twins—remarkably simil…
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