Dear comms...

✓

Richiedi

Stakeholders don't always agree with us. More often than not, they push back. Your first instinct might be to go through your argument once more (just to make sure). Don't.  In episode two of their stakeholder management series, Imogen and Amanda look at what to do when it feels you'…

If you're in comms, you'll probably already have a stakeholder list. But the question is... are the right people on it?  In the first episode of a new series on stakeholder management, Imogen and Amanda start at the very beginning (a very good place to start). Who counts as a stakeholder?…

The launch goes well. The energy is high. Everyone's talking about it.  Come back in three months.  The final episode in the series tackles the part most organisations get wrong: what happens after the initial momentum fades and the stresses and strains of the day job loom. Without deliberate …

Sometimes everyone understands the change perfectly. But...  nothing actually changes.  Understanding and doing are not the same thing. Episode four looks at how you move people from knowing what the change is all the way through to owning it. Imogen and Amanda share the Know, Imagine, Believe, Act…

You've made the announcement. You've sent the slides. You've done the town hall. And people still aren't getting it.  The problem isn't the information. It's that change communications isn't a campaign...and you can't treat it like one.  In episode three, Imo…

Most change programmes go wrong before they've even begun. Not in the rollout... but in the room where leaders agreed it was a good idea.  Episode two is about preparation. Or, more specifically, what needs to be in place before anything is announced. Real alignment is not just agreeing the ch…

Change is coming. Everyone knows it. So why is no one acting like it? Most leaders spend months on the strategy, the timeline, the business case. Far less time on the thing that will actually determine whether any of it works: how it feels to be on the receiving end. In this first episode of our se…

The hardest part of building a high-performing team isn't creating the team... but how you make the change last.  In the final episode of this series, Imogen and Amanda talk about why improvements unravel (it's usually not about willingness), what structure actually looks like in practice…

Clarity on paper means nothing if it doesn't change how people actually work. Now we've worked through the purpose of the team, let's make it reality.  In this episode, Imogen and Amanda get into the mechanics of day-to-day performance: why most teams fail not because of strategy but…