INFORMAZIONI SU QUESTO PODCAST 🔗
Every week the founders of CS2, Charlie and Crissy, breakdown the latest GTM AI news, what is working (and not working) in GTM, walk through use cases we are deploying for clients, and interview the best GTM operators.
GTM is changing fast and we’re on the front lines with our clients (the likes of Superhuman, Notion, Bloomenergy, Gong, Coursera, Salesloft, Scale AI) every day making sense of it all. This podcast allows us to bring that knowledge straight to you so you can stay informed and inspired.
Come hang with us.
GTM is changing fast and we’re on the front lines with our clients (the likes of Superhuman, Notion, Bloomenergy, Gong, Coursera, Salesloft, Scale AI) every day making sense of it all. This podcast allows us to bring that knowledge straight to you so you can stay informed and inspired.
Come hang with us.
Frequenza di aggiornamento:
every 9 days
Durata media dell'audio:
35 minutes
Ha degli sponsor
Inglese
Stati Uniti
205 episodi
da 10 Febbraio 2021
episodic
ULTIMO EPISODIO 🔗
We’re back from our short hiatus with a fun announcement! We’re now Studio Level Clay Partners!
This week, we discuss our Clay partnership and how it came to fruition. Then we dive into 2 topics we’ve touched on before to see how our opinions have changed. First, when should you build v. buy in the…
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Cerca gli episodi passati di Cooking up GTM.
EPISODI PRECEDENTI 🔗
We’re back with some hot topics in GTM!
This week we discuss something that’s been on everyone’s mind lately: AI token and credit spend. How do you choose the right tool and model for the job? Do you *really* need AI for that deterministic workflow?
Then we test Hubspot’s AI SDR Avatar and see how …
We have another guest this week! Our GTM Engineering Lead, Xander Broeffle joins us for a conversation on various tools and tech and how they are adapting in today's market.
First, could Zoominfo be back from the dead with their new GTM.ai? Can agents find this data without ZI or does ZI have an e…
This week, we're lucky to be joined by our Chief Analyst and Architect, Alison Rouse!
In the bulk of this episode, Alison walks through how she's used AI for revenue planning for our clients. Together, Charlie, Crissy, and Alison also review 2 social media posts touching on what is *actually* possi…
Fresh out of 2 recent events, Charlie and Crissy are excited to share some tangible AI Use Cases.
After a quick review of events and the current state of GTM content, Charlie and Crissy discuss how good data is foundational to how AI works. Then they dive into 6 concrete AI use cases: 3 that we've …
We're back at in-person events! This week, Crissy starts by discussing her main takeaways from Winning by Design's Impact Summit.
Then, Charlie shares a LinkedIn post that brings up a familiar argument: Where should GTMEs sit on your team? Does it even matter? Lastly, they cover why every tool is …
This week, Crissy and Charlie discuss some hot topics in AI, starting with a question on everyone's mind: does using AI mean fewer employees, or more?
Next, they tackle two debates happening in the GTM space. First up: Do you still need Clay if you have Claude Code? Then they make the case against …
Hot take: not every AI use case needs an autonomous agent.
This week, Charlie and Crissy are unpacking Salesforce's new "headless" CRM. Then, they walk through CS2's AI Maturity Framework, grounding it in a real-world account research example.
Our biggest takeaway? Stop thinking about AI maturity…
After almost a year off the podcast, we’re back. We just couldn’t hold in all our thoughts on AI in GTM any longer so we are bringing back the podcast under the “Cooking Up GTM” umbrella (Crissy’s weekly newsletter).
Expect weekly GTM AI news, candid discussion on what is working (and not working) …
After an incredible run, we’re wrapping up the Revenue Growth Architects Podcast.
Along the way, we’ve had meaningful conversations, explored big ideas, and hopefully helped you feel a little more confident navigating the complex world of marketing ops, RevOps, and GTM strategy.
Thank you to every …
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