INFORMAZIONI SU QUESTO PODCAST 🔗
The Building Brands podcast, hosted by Luminus Owner & CEO Tim Bouchard, is a biweekly show that dives into marketing and branding strategies relating to the building materials industry. If you’re an owner or marketer in the manufacturing, distribution, or contracting spaces, this podcast is for you. In each show I’ll dive into a wide variety of topics with industry experts in the building materials and marketing spaces. So whether you’re reinventing a well established company or introducing a new company or product line to the market, these conversations will allow you to draw inspiration from the experiences and knowledge of others who have been there before and succeeded.
Frequenza di aggiornamento:
biweekly
Durata media dell'audio:
36 minutes
Inglese
Stati Uniti
38 episodi
da 26 Novembre 2019
episodic
ULTIMO EPISODIO 🔗
An update on the release schedule for the podcast. No we're not going away, just switching things up!
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Cerca gli episodi passati di Building Brands.
EPISODI PRECEDENTI 🔗
A solo-cast with Tim Bouchard, Owner & CEO of Luminus diving into how new privacy restrictions and opt-in settings for device and online platform users are going to affect paid retargeting funnels and how brand building will start to regain traction again as a major strategy consideration for d…
Alex Keogan, President and Owner at Eaton Brothers shares his story of acquiring Eaton Brothers in 2020 with his partner, what factored into their decision, why they chose to immediately rebrand the company, and the long-term value the rebrand will provide them.
Libby Johnston, Publisher & VP of Media at the National Wood Flooring Association (NWFA) & Hardwood Floors Magazine shares her thoughts on the benefits of having a communications plan, what it entails, and how to enact it. She offers actionable advice on where to get started and how to use …
Tess Felton, Associate Creative Director at Luminus talks about how building a brand persona and injecting a specific personality, voice, and tone into a company’s marketing communications strategy can help establish trust, lead to sales, and build customer loyalty.
Josh Neuberger - Director of Marketing at Uzin Utz North America talks about how his team dialed up their digital sales interactions when they were forced to adapt during the pandemic and carefully considered how to craft personalized experiences for their customers despite the digital limitations …
Lisa Wood, Owner, Designer at Lisa J Wood Interiors talks about the various elements an interior designer takes into consideration when sourcing a product or material and what manufacturer brands can do to provide value to designers beyond just the aesthetic allure.
Jessica Hickman Fresch, Marketing & Sales Director at Allegheny Mountain Hardwood Flooring talks about her approach to building brand authority through multiple content outlets as a way to reach, educate, and motivate the company’s target audiences.
John Dupra, Co-Founder of Revel Woods talks about Revel’s journey to developing a more modern approach to the digital sales experience of researching and sourcing hardwood floors online. Through creative thinking, research, and even a little failure along the way, Revel was able to create a guided …
A solo-cast with Tim Bouchard, Owner & CEO of Luminus, addressing the mystery that surrounds understanding the value and ROI of branding and strategy. By nature, a strategic engagement is meant to affect future outcomes, so this episode dives into what some of those intangible and even tangible…
Dichiarazione di non responsabilità: Il podcast e la grafica incorporati in questa pagina provengono da Tim Bouchard, che è di proprietà del suo proprietario e non è affiliato o approvato da Listen Notes, Inc.
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