INFORMAZIONI SU QUESTO EPISODIO
On today's episode, I am joined by Parachute CMO Luke Droulez for a conversation on how the home essentials and lifestyle brand strives to foster a community of "true authenticators" for its quickly growing DTC business.
Today, you'll learn:
- Luke's journey from Parachute's first-ever hire to CMO
- The blossoming of #myparachutehome
- How Parachute aims to foster environments and experiences today which encourage consumers' endorsement without #ad or #sponsored
- Parachute's new avenues for development (i.e. Pinterest)
- How Parachute's in-market tactics work in comparison to the rest of the home essentials industry at-large
- Tips to become a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
Inglese
Stati Uniti
TRASCRIZIONE 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
CERCA TRA GLI EPISODI PASSATI
Cerca gli episodi passati di Authentic Influence.
ALTRI EPISODI IN QUESTO PODCAST
On today's episode of Authentic Influence, Adam Conner is joined by Daniella Yacobovsky, the co-founder of Baublebar. Baublebar is a jewelry and accessories company which designs products that help their community experiment with fashion and personal style.
Today, you'll learn:
The founding s…
On today's episode of Authentic Influence, Adam Conner is joined by Scott Hudler, the Chief Marketing Officer of Torchy's Tacos. Torchy's is a "craft casual" concept focused on one thing and one thing only: damn good food.
Today, you'll learn:
Why Scott ventured to Torchy's following years in…
On today's episode of Authentic Influence, Adam Conner is joined by Leslie Emmons Burthey, the VP of Marketing at FabFitFun. FabFitFun is a subscription box of beauty, fashion, wellness, and fitness products which aims to deliver happiness and well-being to everyone, everywhere.
Today, you'll lear…
On today's episode of Authentic Influence, Adam Conner is joined by Brad Charron, the CEO of ALOHA. ALOHA is a consumer goods brand offering lines of clean, plant-based protein products.
Today, you'll learn:
Brad's journey to ALOHA; how he focused the brand from a general marketplace to its c…
On today's episode of Authentic Influence, Adam Conner is joined by Drew Green, the CEO of Indochino. Indochino is the largest privately held custom apparel brand globally, specializing in made-to-measure clothing.
Today, you'll learn:
Why Drew came to Indochino; his thoughts on challenges an…
Dichiarazione di non responsabilità: Il podcast e la grafica incorporati in questa pagina provengono da Adam Conner, che è di proprietà del suo proprietario e non è affiliato o approvato da Listen Notes, Inc.
MODIFICA
Grazie, ci hai aiutato a mantenere aggiornato il database dei podcast.
