# Luke Droulez

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Parachute's Luke Droulez: I don't want to be known as a Facebook brand

Born online, so-called DTC brands are growing up. Retailers that were once solely e-commerce are now turning to a more traditional playbook for growth. Rolling our physical retail stores is the first step in the way. Parachute, a digitally-born bed and bath brand, is on its way to launch 20 stores …

The Megaphone Podcast: Luke Droulez of Parachute

#105. Inside the marketing journey of Parachute, which makes goods for the home. We talk with CMO Luke Droulez who joined the company as its first hire to discuss scaling with constraints and experimenting with a variety of channels and markets. The Megaphone Podcast features marketers, analysts an…

[81] Behind The Scenes of Parachute Home

Parachute Home is a popular direct-to-consumer home essentials company. Today we're going behind the scenes with Luke Droulez, CMO of Parachute and employee #1. Listen now to learn how Parachute grew from 0 to over 100+ employees while taking the marketplace by storm. The 5-Minute Ecommerce Em…

Robes are the New Blazers: Parachute Founder and CEO Ariel Kaye

Parachute | Ariel Kaye, Founder & CEO Home used to be "where the heart is." Well, right now, home is where everything is. And no one knows that better than my guest on today's Authentic Avenue. Ariel Kaye is the Founder & CEO of Parachute, a home brand which focuses on bringing comfort to the eve…

Parachute CMO Luke Droulez on How to Bring Authenticity Home

On today's episode, I am joined by Parachute CMO Luke Droulez for a conversation on how the home essentials and lifestyle brand strives to foster a community of "true authenticators" for its quickly growing DTC business. Today, you'll learn: Luke's journey from Parachute's first-ever hire to CM…

How To Establish a Profitable Company Around Competitive Products with Luke Droulez

How To Establish a Profitable Company Around Competitive Products with Luke Droulez September 14, 2018 How do you build a brand around competitive products? Luke Droulez is the CMO of Parachute Home, a modern bedding and bath product company. They have prioritized branding and profitability to st…

Luke Droulez, CMO, Parachute

Luke describes transitioning the online brand into brick and mortar, the role of UGC for improving in-store experience, and competing with established players in the market.

How to create more branded moments & brand affinity with Luke Droulez (VP of Marketing, PAX)

On this episode of Retention Chronicles, we’re joined by Luke Droulez, VP of Marketing at PAX, a leading global cannabis brand on a mission to enhance consumers’ lives through exceptional cannabis experiences. Our host, Mariah Parsons, and Luke discuss regulation around restricted goods, interstate…