TENTANG EPISODE INI
"Ok, so: How do you market an uber-complex b2b service to a super-heterogenous target group?" - was (roughly) the question we asked delivery-as-a-service platform Gophr's CEO, Seb Robert, and his marketing director Chris Mason for this one. Listen to their compelling answers here!
Episode guests: Seb Robert, Founder and CEO, Gophr, and Gophr's Director of Marketing, Chris Mason.
Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota
Pls. find the shownotes to this episode at unbillable-hrs.com!
Inggris
Amerika Serikat
DALAM EPISODE INI
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CARI EPISODE TERDAHULU
Cari episode sebelumnya dari unbillable hours - a podcast about better professional services marketing.
EPISODE LAIN DALAM PODCAST INI
We pause our strategy guide curriculum for a bit of news-related coverage - and have Ash and Flo review the new "Trends - Artificial Intelligence" report by Mary Meeker and her Co-authors at VC firm, Bond. The two use it to share some views re. how consultancies should position in this so-called "a…
Ever heard of "Rainmakers" - the bizdev champions of the services world? HBR published a piece saying their game is changing. Ash and Flo dove in to figure out how, exactly (spoiler: it's related to marketing!)
Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
…
You’ve nailed your value proposition—now what? In this episode, we show how consultancies can embed business development capabilities across the whole firm, turning scattered effort into a coordinated go-to-market machine.
Credits
Voices, production, etc. by Ash and Flo
Creative and design advic…
There, we'll say it: "Cold outreach selling" - whether by email, phone, or LinkedIn - doesn't really work in consulting (with a few exceptions perhaps confirming this rule). So... what can you do instead? Ash and Flo share some insights and tips you might want to listen to before sinking another 20…
Ah, yes: Case studies - the workhorses of consultancy business development! So important to prove you can deliver your proposition! And yet, often in such sorry, sorry states... (Like, really: Many of them are not exactly great). The team invited Lead Comet's James De Roche to discuss why so many c…
Sanggahan: Podcast dan karya seni yang disematkan pada halaman ini berasal dari Ash, Flo, yang merupakan milik pemiliknya dan tidak berafiliasi atau didukung oleh Listen Notes, Inc.
Sunting
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