unbillable hours - a podcast about better professional services marketing

C2E14 - Acing case study creation

23 Mei 2025

TENTANG EPISODE INI

Ah, yes: Case studies - the workhorses of consultancy business development! So important to prove you can deliver your proposition! And yet, often in such sorry, sorry states... (Like, really: Many of them are not exactly great). The team invited Lead Comet's James De Roche to discuss why so many case studies don't work, how to fix them, and much more - listen to their conversation here!

Episode guest

James De Roche, founder, Lead Comet

Credits
Voices, production, etc. by Ash and Flo
Creative and design advice by @calmar.creativ
Into, outro voiceover for the unbillable hours podcast by @iamthedakota
Music also by @iamthedakota

Show notes
Find Lead Comet's website over at: https://leadcometdigital.com/
Follow James on LinkedIn here: https://www.linkedin.com/in/jamesleadcomet/

Bisnis

Manajemen

Pemasaran

Inggris

Amerika Serikat

GunakanAPIuntuk mengambil episode ini diJSON

DALAM EPISODE INI

james de roche

lead comet

Edit tag ini

TRANSKRIP 🔗

Are you the producer of this podcast? Add a podcast transcript

Need Audio-to-Text? Transcribe with Listen411 in Just 60 Seconds

CARI EPISODE TERDAHULU

Cari episode sebelumnya dari unbillable hours - a podcast about better professional services marketing.

Sematkan bilah pencarian ini ke situs web Anda

EPISODE LAIN DALAM PODCAST INI

C2E19 Replay Making rain (differently)

12 Sep. 2025

Ever heard of "Rainmakers" - the bizdev champions of the services world? HBR published a piece saying their game is changing. Ash and Flo dove in to figure out how, exactly (spoiler: it's related to marketing!) Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ …

00:35:38

SIMPAN

Klip

C2E16 - Why "cold outbound sales" don't work in consulting (and what to reach out instead)

20 Juni 2025

There, we'll say it: "Cold outreach selling" - whether by email, phone, or LinkedIn - doesn't really work in consulting (with a few exceptions perhaps confirming this rule). So... what can you do instead? Ash and Flo share some insights and tips you might want to listen to before sinking another 20…

00:25:38

SIMPAN

Klip

C2E15 - AI and advisory - some notes

6 Juni 2025

We pause our strategy guide curriculum for a bit of news-related coverage - and have Ash and Flo review the new "Trends - Artificial Intelligence" report by Mary Meeker and her Co-authors at VC firm, Bond. The two use it to share some views re. how consultancies should position in this so-called "a…

00:35:55

SIMPAN

Klip

C2E17 - Everyone Sells: How to build your firm's holistic sales capability

27 Juni 2025

You’ve nailed your value proposition—now what? In this episode, we show how consultancies can embed business development capabilities across the whole firm, turning scattered effort into a coordinated go-to-market machine. Credits Voices, production, etc. by Ash and Flo Creative and design advic…

00:19:58

SIMPAN

Klip

Sanggahan: Podcast dan karya seni yang disematkan pada halaman ini berasal dari Ash, Flo, yang merupakan milik pemiliknya dan tidak berafiliasi atau didukung oleh Listen Notes, Inc.