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IHWAL PODCAST INI 🔗
CPG is a grind, but it's easier when we share the journey together. We are talking to CPG founders and operators to discover how they are playing the long game when it comes to growing a brand. We’re talking customer experience, retention, loyalty, and true customer connection. If you chose The Shelf Life or The Shelf Life chose you... you're in the right place.
Frekuensi pembaruan:
every 10 days
Panjang audio rata-rata:
35 minutes
Inggris
Amerika Serikat
61 episode
sejak 23 Nov. 2021
episodic
EPISODE TERBARU 🔗
On this CPGHouse exclusive talk, we're joined by Cody Plofker, CMO at Jones Road Beauty to discuss retention based acquisition.
Some key takeaways:
Empowering customers to make their own decisions is crucial for a successful growth strategy
Understanding what drives the most loyal customer is…
CARI EPISODE TERDAHULU
Cari episode sebelumnya dari The Shelf Life.
EPISODE SEBELUMNYA 🔗
Partnerships with like-minded brands is a unique and efficient way to grow your CPG Brand. Someone who knows that really well.... Sarah Moret, Founder and CEO @ Curie Bod.
Over the past few years, Curie has partnered with the likes of SoulCycle, Canopy, multiple fitness studios, content creators an…
JT is a founder, creator, and strategist. He’s built multiple TikTok accounts including @honeyhouse, @jtandsami, and @jtbarnett which together amass over 1.5M Followers.
He also runs BarnettX, where he teaches businesses how to create on TikTok and headhunts creators to be the “face” of brands.
We'…
CPG House welcomes Diana Melencio to the table! Diana will talk about the best practices for pitching to investors!
Before joining XRC, Diana was an investor at WISE Ventures. She built and scaled two companies in retail and consumer tech, including XRC Labs Cohort 1 company QUINN, leading major pa…
How does one of the biggest snack brands on Shopify deploy SMS marketing? Can a chat bot be entertaining and useful at the same time? On this exclusive CPG House talk, we have Jess Cervellon Head of Customer Experience at Feastables joining us to talk through how she uses SMS and chat to build expe…
On this exclusive CPG House roundtable, we're joined by founders & retail strategists to discuss all things retail.
Topics include:
Typical path for a brand to get into retail and the importance of anchors
How to get social proof and attract new retailers
Importance of data in retail
…
In this exclusive CPG House talk, founders and operators in the beauty and wellness space discuss challenges they face with customer acquisition and the changing digital landscape.
They share their experiences with different marketing channels, including paid and organic social media, influencer…
Cody Wittick, Co-CEO of Kynship (influencer marketing agency) joins us to discuss how to leverage influencers and identify true fans of your brand. We cover:
How important authenticity is in influencer marketing
Influencer outreach tactics and seeding strategies
No-strings attached product …
On this CPGHouse exclusive talk, we're joined by Sara Brooks, an advisor to CPG brands & founder of Covet to demystify the PR process. We're talking about how to craft stories that resonate with your audience & leverage relationships with the media. Notable mentions from her client list: Ma…
What's brand? It goes beyond the visuals you use and the product you create. It's the space you occupy in someones head and heart. Today Kal is explaining how community is helping him occupy that space, and more specifically how an NFT helped them do that.
Taika
Here's what we're covering today:
…
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‐ Isaac "Llamacorn" Newton
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