рдЗрд╕ рдкреЙрдбрдХрд╛рд╕реНрдЯ рдХреА рдЬрд╛рдирдХрд╛рд░реА 🔗
Welcome to Owlgorithm ЁЯжЙ тАФ Cultura's deep dive into the world of branding, marketing, and creativity.
Here, we decode the strategies behind todayтАЩs most talked-about moves in culture and business:
ЁЯЪА Marketing Trends тАУ breaking down the latest campaigns and social media plays shaping industries.
ЁЯОи Branding Strategy тАУ how top brands build identity, loyalty, and cultural impact.
ЁЯТб Creative Campaigns тАУ standout ads, launches, and experiments that push boundaries.
ЁЯОЩя╕П Behind the Scenes тАУ CulturaтАЩs own projects, insights, and lessons from the creative process.
ЁЯУК Business + Culture тАУ where storytelling meets strategy, and creativity drives growth.
Whether youтАЩre a marketer, entrepreneur, or creative, this playlist gives you tools, inspiration, and perspective to stay ahead of the curve.
ЁЯСЙ Join us as we unpack the Owlgorithm behind the campaigns shaping todayтАЩs culture and tomorrowтАЩs brands.
Hosted on Acast. See acast.com/privacy for more information.
рдЕрджреНрдпрддрди рдЖрд╡реГрддреНрддрд┐:
every 20 days
рдФрд╕рдд рдСрдбрд┐рдпреЛ рд▓рдВрдмрд╛рдИ:
77 minutes
рдЕрдВрдЧреНрд░реЗрдЬрд╝реА
рд╕рдВрдпреБрдХреНрдд рд░рд╛рдЬреНрдп рдЕрдорд░реАрдХрд╛
22 рдПрдкрд┐рд╕реЛрдб
5 рд╕рд┐рддрдордмрд░ 2025
episodic
рдЗрд╕ рдкреЙрдбрдХрд╛рд╕реНрдЯ рдореЗрдВ 🔗
рдирд╡реАрдирддрдо рдПрдкрд┐рд╕реЛрдб 🔗
On Episode 22 of The Owlgorithm, weтАЩre breaking down the Miami HeatтАЩs Vice City activation through a branding and creative lensтАФfrom the uniforms and court to the merch and the bigger idea tying it together. Then weтАЩre zooming out: McLarenтАЩs new identity, another Intuit refresh, sports experiences тАж
рдкрд┐рдЫрд▓реЗ рдПрдкрд┐рд╕реЛрдбреНрд╕ рдЦреЛрдЬреЗрдВ
The Owlgorithm рдХреЗ рдкрд┐рдЫрд▓реЗ рдПрдкрд┐рд╕реЛрдб рдЦреЛрдЬреЗрдВред
рдкрд┐рдЫрд▓реЗ рдПрдкрд┐рд╕реЛрдб 🔗
Is AI actually going to end the world, or are tech executives just playing a high-stakes PR game?
JC Perez and David Verjano are back for Episode 21 of The Owlgorithm to break down the latest strategy moves across fashion, fast-casual CPG, out-of-home advertising, and AI safety panic.
On this weeтАж
Has corporate minimalism officially run out of ideas?
In Episode 20 of The Owlgorithm, David Verjano takes the mic solo (with a brief pop-in from team member Adrian Lorenzo) to review the biggest visual identity updates, expensive CPG lawsuits, and algorithmic shifts hitting your feeds.
On this wтАж
Is your brand brave enough to break the rules, or is corporate comfort killing your growth? ЁЯУЙЁЯеК
This week on The Owlgorithm, JC Perez and David Verjano provide a front-row seat to the "Ringside Rundown." We are diving into what happens when brands intentionally brush up against friction points to doтАж
Are modern brands finally trading corporate polish for weird, high-friction creative choices? ЁЯТеЁЯжЙ
This week on The Owlgorithm, JC Perez and David Verjano look at what happens when major global players choose to stand out rather than blend in. We break down the absolute genius of under-the-armpit plaтАж
Are consumers officially tired of "perfect" branding? ЁЯУЙЁЯТе
This week on The Owlgorithm, JC Perez and David Verjano pull back the curtain on a massive shift in consumer psychology. Audiences are no longer passive bystandersтАФthey are staging revolts against corporate rebrands that strip away a company'тАж
Welcome back to The Owlgorithm: where we break down the culture, creativity, and campaigns shaping the marketing world. ЁЯжЙ
In Episode 16, we're talking about brands that are finding themselves again, a digital shift that could reshape how your content gets discovered, and the creative work making noтАж
Is your brand a cultural insider or just a tourist? ЁЯМНЁЯОТ
In this episode of The Owlgorithm, JC Perez and David Verjano break down the massive shift from global corporate "vibe" to hyper-local subcultures. WeтАЩre diving into why McDonaldтАЩs is leaning into the "McMullet" and how the most successful branтАж
Can a 1970s tagline save a modern brand? ЁЯжЙЁЯФе
This week on The Owlgorithm, JC Perez and David Verjano are breaking down a massive week in branding and business. From Tostitos ditching real-world photography for bold illustrations to the return of BICтАЩs most iconic slogan, weтАЩre looking at the strategтАж
Is your marketing too "perfect" to be trusted? ЁЯд│ЁЯНФ
In this episode of The Owlgorithm, JC Perez and David Verjano pull back the curtain on the biggest "vibe shift" in 2026 branding: The Anti-Campaign. WeтАЩre moving away from high-gloss production and leaning into the raw, messy reality of consumer lifтАж
рдЕрд╕реНрд╡реАрдХрд░рдг: рдЗрд╕ рдкреГрд╖реНрда рдкрд░ рдПрдореНрдмреЗрдбреЗрдб рдкреЙрдбрдХрд╛рд╕реНрдЯ рдФрд░ рдХрд▓рд╛рдХреГрддрд┐ Cultura Talks рд╕реЗ рд╣реИрдВ, рдЬреЛ рдЗрд╕рдХреЗ рдорд╛рд▓рд┐рдХ рдХреА рд╕рдВрдкрддреНрддрд┐ рд╣реИ рдФрд░ Listen Notes, Inc. рд╕реЗ рд╕рдВрдмрджреНрдз рдпрд╛ рд╕рдорд░реНрдерд┐рдд рдирд╣реАрдВ рд╣реИред
рдкреЙрдбрдХрд╛рд╕реНрдЯ рдЦреЛрдЬ рдЗрдВрдЬрди
рдЖрдк рд▓реЛрдЧреЛрдВ, рд╕реНрдерд╛рдиреЛрдВ рдпрд╛ рд╡рд┐рд╖рдпреЛрдВ рдХреЗ рдЖрдзрд╛рд░ рдкрд░3,825,310рдкреЙрдбрдХрд╛рд╕реНрдЯ рдФрд░195,829,899рдПрдкрд┐рд╕реЛрдб рдЦреЛрдЬрдиреЗ рдХреЗ рд▓рд┐рдП рд╣рдорд╛рд░реА рд╡реЗрдмрд╕рд╛рдЗрдЯ рдХрд╛ рдЙрдкрдпреЛрдЧ рдХрд░ рд╕рдХрддреЗ рд╣реИрдВред
рдЬреНрдЮрд╛рди рдореЗрдВ рдирд┐рд╡реЗрд╢ рд╕рдмрд╕реЗ рдЕрдЪреНрдЫрд╛ рд▓рд╛рдн рджреЗрддрд╛ рд╣реИ, рдЗрд╕рд▓рд┐рдП рдореИрдВ рдкреЙрдбрдХрд╛рд╕реНрдЯ рд╕реБрдирддрд╛ рд╣реВрдБред
‐ Benjamin "Llamacorn" Franklin
рдкрд┐рдЫрд▓реЗ рдПрдкрд┐рд╕реЛрдбреНрд╕ рдЦреЛрдЬреЗрдВ
The Owlgorithm рдХреЗ рдкрд┐рдЫрд▓реЗ рдПрдкрд┐рд╕реЛрдб рдЦреЛрдЬреЗрдВред
рдЗрд╕ рдкреЙрдбрдХрд╛рд╕реНрдЯ рдХрд╛ рджрд╛рд╡рд╛ рдХрд░реЗрдВ
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