рдЗрд╕ рдкреЙрдбрдХрд╛рд╕реНрдЯ рдХреА рдЬрд╛рдирдХрд╛рд░реА 🔗

рдЕрджреНрдпрддрди рдЖрд╡реГрддреНрддрд┐:
bimonthly
рдФрд╕рдд рдСрдбрд┐рдпреЛ рд▓рдВрдмрд╛рдИ:
36 minutes
рдЕрдВрдЧреНрд░реЗрдЬрд╝реА
рдпреВрдирд╛рдЗрдЯреЗрдб рдХрд┐рдВрдЧрдбрдо
13 рдПрдкрд┐рд╕реЛрдб
4 рдЬреВрди 2020
episodic

рдирд╡реАрдирддрдо рдПрдкрд┐рд╕реЛрдб 🔗

Why Brands Need Creative Translation Solutions | S3 E1

In this episode, Marketing Translator Belinda Grace Fischer and I have fun discussing all of this and more: How Belinda went on to position herself as a Marketing Translator How transcreation or creative translation differs from regular localization services Why should a SaaS, e-commerce orтАж

рдкрд┐рдЫрд▓реЗ рдПрдкрд┐рд╕реЛрдбреНрд╕ рдЦреЛрдЬреЗрдВ

Founded in Transcreation ЁЯТл рдХреЗ рдкрд┐рдЫрд▓реЗ рдПрдкрд┐рд╕реЛрдб рдЦреЛрдЬреЗрдВред

рдкрд┐рдЫрд▓реЗ рдПрдкрд┐рд╕реЛрдб

тАЬI receive 5 to 10 transcreation jobs per month. They are small, but they are quite wide-ranged in terms of brands and the type of texts that need to be transcreated. Sometimes itтАЩs two-word taglines with 20 pages I have to read before I provide at least three different versions into Hungarian plusтАж
What does it feel like to translate without the source text? And what's in it for brands? This episode delves into a ground-breaking approach to #localizationтАФCreative Revision with Monolingual #Copywriting, a language solution somewhere between #transcreation and copywriting that helps increase usтАж
In this episode of Founded in Transcreation, I interview Polish Business Translator Sylwia Biczyk to discuss: ЁЯТб How she chose her areas of specialization as a freelance translator ЁЯТб What it's like for her to consistently create content on LinkedIn ЁЯТб Video-based content creation tips you can borrтАж
тАЬIf youтАЩre not making a change, you are not doing marketing. YouтАЩre just wasting time and money.тАЭ тАв тАЬMarketing is something we do FOR people. The purpose of marketing isnтАЩt to sell your stuff. ItтАЩs to help your people get where they want to go.тАЭ One of Seth Godin's major works, This Is Marketing isтАж
ЁЯФе This episode includes a surprise giveaway, DON'T miss it!ЁЯШЙ Adrian Cohn is Head of Marketing at Smartling, a translation technology and services company with an extraodinary marketing, branding and communication strategyЁЯШН On EPISODE 1 of SEASON 2, you'll discoverЁЯСЗ тЬЕ What is marketing and how itтАж

S1 E5 |ЁЯО╡Song Transcreation: Connecting the Dots

ON EPISODE 5 of Founded in Transcreation, you'll learnЁЯСЗ ЁЯО╡The story behind my song translationтАФor, rather, song transcreationтАФhobby. ЁЯО╡How, as Steve Jobs would put it, 'You can only connect the dots looking backwards.' ЁЯО╡Ideas on how your hobby may turn into your next project, opportunity or niche тАж
ЁЯСЛWelcome back! This is the second part of EPISODE 4 of FOUNDED IN TRANSCREATIONЁЯТл, where Greek transcreator Natali Lekka joins me in this crazy adventure to critically analyse the Greek and Spanish versions of the Oreo commercial "Wonderfilled" (You'll love it! Or... hate it, but one thing is certaiтАж
ЁЯТбIn this episode of FOUNDED IN TRANSCREATIONЁЯТл, Greek transcreator Natali Lekka answers how she started working as a transcreator and whether she enjoys it more than other activities in the language industry and why. ЁЯТбNatali clearly defines transcreation, copywriting and content writing as three diтАж
ЁЯТбтАЬWhen I started working with translators, I couldnтАЩt help noticing that many of the problems that vexed them -- questions of nuance, resonance and tone, as well as the rhythms of the sentences themselves -- were familiar to me. IтАЩd worried over the same things when I wrote the book in the first plтАж
рдЕрд╕реНрд╡реАрдХрд░рдг: рдЗрд╕ рдкреГрд╖реНрда рдкрд░ рдПрдореНрдмреЗрдбреЗрдб рдкреЙрдбрдХрд╛рд╕реНрдЯ рдФрд░ рдХрд▓рд╛рдХреГрддрд┐ Delfina Morganti Hern├бndez рд╕реЗ рд╣реИрдВ, рдЬреЛ рдЗрд╕рдХреЗ рдорд╛рд▓рд┐рдХ рдХреА рд╕рдВрдкрддреНрддрд┐ рд╣реИ рдФрд░ Listen Notes, Inc. рд╕реЗ рд╕рдВрдмрджреНрдз рдпрд╛ рд╕рдорд░реНрдерд┐рдд рдирд╣реАрдВ рд╣реИред