Community ROI

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The Community Metrics Leadership Actually Cares About | Community ROI with Heather Wendt

7 अक्टूबर 2026

“We need to understand company, we need to understand customer, who our audience is and what they're coming to us for, and then we need to look at the overlap for the community.” In this episode, we discussed how to move from chasing “engagement” to building a community around customer needs, com…

00:45:21

Building An Ambassador Program That Creates Real Business Value | Community ROI with Marcie Walker

30 सितमबर 2026

“An ambassador program should create value for the company, but it also has to be a real asset to the ambassador’s business.” In this episode, we discussed how to build community programs where member needs and business goals reinforce each other, and how to turn that overlap into measurable commu…

00:39:03

Why Community Data Alone Isn't Enough To Prove Business Impact | Community ROI with Mark Birch

23 सितमबर 2026

“Data gives you editability on how you do things, whether you can improve, stop doing something, press the accelerator and just go, go, go.” In this episode, we discussed how to connect community signals, human relationships, and business outcomes through data to move beyond engagement metrics and…

00:58:04

Turning Community From A Cost Center Into A Growth Engine | Community ROI with Max Pete

16 सितमबर 2026

"You have to keep your ear to the ground to what product is working on, what customer success is working on, and seeing how we can then tie in community.” In this episode, we discussed how community stops being a “nice-to-have” when it is deliberately designed around business outcomes without…

00:43:13

The Now And The Future Of Community Industry | Community ROI with Erica Kuhl

9 सितमबर 2026

“What community looks like at the start is not what it's gonna evolve into over time.” In this episode, we discussed how to move community from an isolated engagement program into a strategic business engine, in particular: 👉 Why community should never exist as an isolated function on the side of …

00:44:35

How Community Ambassadors Create Real Business Value | Community ROI with Sam Sorscher

2 सितमबर 2026

“The happier and stronger our creator community is, the more value it creates for the business.” In this episode, we discussed how to turn community activities into measurable business outcomes by starting with the company’s priorities, creating real value for members, and experimenting with progr…

00:43:05

How to Build Community Programs That Actually Grow the Business | Community ROI with Alexis Brown

26 अगस्त 2026

"The ambassadors are helping provide answers to people in our community and in turn, then they’re kind of privately working with these people and it’s a win-win for everyone.” In this episode, we discussed how Zoom grew its community from zero to 500,000+ members by starting with a clear busi…

00:43:53

Why One-Size-Fits-All Community Strategy Doesn’t Work | Community ROI with Whitney Marin

19 अगस्त 2026

“The more specific you can be in your messaging, in your approach, in your consideration, the better that will drive home for the people that it’s meant for.” In this episode, we discussed how to move community from a “nice-to-have” feeling of belonging into something intentionally designed around…

00:48:01

Minimum Lovable Community Or Why Platform Choice Matters | Community ROI with Todd Nilson

12 अगस्त 2026

“There’s a big difference between marketing personas and understanding the community drivers that make people want to join a space.” In this episode, we discussed how to connect community goals with business goals by designing for trust, stakeholder alignment, member needs, platform fit, and ROI s…

00:49:08